The setting is at a sponsor company where the researcher, part of a team of student council, is engaged in a negotiation situation with the sponsor manager (For the sake of anonymity, the name of the company and manager has not been included). The researcher is the lead negotiator. The sponsor manager is the opposition. The stake or outcome that the participants are aiming at is the amount of sponsorship for a college charity event. The limit that the sponsor manager has set had been $10,000 whereas the researchers minimum limit had been $5,000 and additional facilities that the sponsor could provide for the event.
For the sake of convenience, the researcher shall name himself as "Z" and the sponsor as "S" in the following dialogues. After a review of the following dialogues, the researcher shall analyze how effective the negotiation had been and what could have been done to improve upon it. Z: Basically, our student council is organizing a charity fun fair on the 24th of December. The purpose of the fair is to collect funds from people, and sponsors, and distribute to charity organizations for the children.
We are looking for as much funds as possible for the event from each of our sponsors. We are looking at financial assistance as well as at non-monetary sponsorship such as clothing, food, volunteers etc. S: Well, Z since you have laid out your cards on the table so comprehensively, I will tell you my case as well. Ours is a small company. There is only a certain amount that we can spare for "extra curricular" activities as you call it. How much financial assistance is your council expecting from sponsors?
Z: As I have mentioned, the funds are to be sent to the charity organizations. You know, the cost of organizing billboards, buntings, balloons, music equipments, lighting, security guards, transportation for participants, and food and drinks
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