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Communication has been enhanced, and, therefore, information flows more efficiently from one person to the next regardless of place and time. Markets are now defined mostly in terms of the number of potential buyers and consumers. There exists a very large global market that has provided the opportunity for online businesses to thrive. Many organizations now conduct most of their marketing and sales online. Moreover, individuals undertaking online jobs and assignments have made a considerable amount of money through the niche.
Prism Enterprise considers departmentation as a key element of an organization’s structure. Therefore, the firm has adopted the functional organizational structure. The structure is most desirable as it enables the management to establish the key functions of the organization and thus create departments from the functions. The main functions carried out by Prism Enterprise are Finance, Sales and Marketing, Manufacturing, Distribution, and Research and Development (Study.com, 2015). There are a lot of benefits derived from the application of such a structure.
Each department is given its due attention, and workers in the various departments specialize in their tasks thus improving productivity and quality. Moreover, it enhances delegation and makes managers accountable. The Span of control is another element of an organization’s structure that has been used by the firm to design its structure. The business applies the tall structure of an organization. The structure minimizes possibilities of making errors and fraud in an organization due to the increased degree of control and supervision.
The work-load of managers is also substantially reduced, and unity of command is guaranteed. Employees only report to one boss thus chances of conflicts of interests and power struggles are eliminated. The business is faced with various internal and external environmental factors. The
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