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Starting a Business Online - Essay Example

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Advantages: Affordable. Starting a business online does not need big capital because you don’t have to pay for rents and you can have fewer or lesser staff. This means lesser labor cost since you have to pay lesser wage. Offers Wider Choice. Online business can offer more choice to customers as well as can provide more information to the buyers…
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Starting a Business Online
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Download file to see previous pages Convenient. Online business is convenient to both the owner and the customer. The owner can run the business 24 hours without the need to open the whole establishment. The customer can also shop in their place without further cost to them at any time of the day. Disadvantages: Legitimacy issues. When running a small online business, there will be difficulties in evaluating legitimate transactions (Lendor, n.d). Online business is also vulnerable to credit cards crimes. Both the owner and the customer will face these legitimacy issues of the online business. Marketing Issues. Unlike big online businesses, small time online business may encounter difficulties in attracting markets. Since the competition for online businesses is very high, there is a need for a good marketing including search engine optimization and paid directory inclusion which the business may not have enough resources for these strategies (Lendor, n.d.). 2. e-Commerce describes a process of buying and selling of goods and services via internet (“An Introduction”, n.d.). This is regarded as a modern process of commerce involving the World Wide Web when transacting the business. This process is makes the business international because it does not have any restrictions when it comes to locations. Anybody using the internet can transact in online business. Because of this, the company faces issues on trust, culture, language, government and infrastructure. Issues on trust can be addressed by making the business legitimate in all aspects. The owner must secure needed clearances and requirements to legalize the business and each transaction. Thus, if the business does not hide any illegal acts, there will be no issues on trust. Cultural issues can be addressed by ensuring that products and services sold do not discriminate or injure any culture and traditions. Since the business is international and cannot be really monitored, restricted or limited by the government, then the companies must be responsible enough to follow rules and regulations so as not to harm any person, tradition or race. This is just a matter of responsible business running. Another possible issue is on language. Since this is an international business, there will soon be issues on language. There exists thousands if not millions of different languages in the world. For an online business to be able to cater to all countries there must be an availability of language translator or if none, then at least the business must cater to major languages used in the world. The issue on government is really difficult because of the fact that because online business is international, the accountability, registration, legitimacy, standards issues can be hard to address. A certain online business can run in a different place but registered in another. However, this issue can be deal with by company’s honesty and sense of responsibility. The government in return must also be meticulous in checking if the said online business is legal and upholds the standards. Issues on infrastructures such as communication is not a very difficult to address since technology is already very powerful and advanced. Online business can partner with other e-commerce business that provides services such as communications and transportation of products online. 3. Online business’ compliance to laws is really important. This requires responsible and honest running of business from the ...Download file to see next pagesRead More
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