Competitor analysis of wedding companies in London - Essay Example

Competitor Analysis of Wedding Companies in London Competitor Analysis of Wedding Companies in London Question Studies reveal that the traditions involved in wedding are slowly dying out (Daily Reporter 2010). People are dropping down some of the traditions as they consider them cheesy (Daily Reporter 2010). Initially, it was a must that a man asks the father-in-law to be for her daughter’s hand in marriage (Daily Reporter 2010). Today, there is less and less of such traditions. These traditions are paving way for a destination and cross-cultural weddings that offer more adventure.

One of the most successful cross-cultural wedding planners in London is the Destination Weddings.com. After people are becoming more and more interested in having destination weddings, several companies have been introduced to offer services such as planning a destination wedding which can really be hectic for an individual. Destination Weddings.com is among the most popular in London (DestinationWeddings.Com 2015). Lindy Dowling Wedding & Event Planners is another upcoming wedding planning company in London that is quickly gaining a fan base.

Question 2Those who do not prefer traditional weddings and are willing to put in as much money as possible in making a wedding their most memorable moments go for the luxury weddings. The best thing about the weddings is that they are top notch in everything that a package offers. The food, drinks, reception, and every part of the wedding is characterized by glamor. There are increasingly large number of luxury wedding planners entering the market today. One of them is orchid Inspirational event planning (OrchideEvents 2015).

The company is a new entrant and it is not established very well though it still attracts good number of clients. Sarah Haywood Luxury Wedding Planners & Event Designers have been in the market longer and the company is hailed as the best luxury wedding in London.Question 3There are several advantages that come with choosing a company to arrange a wedding event. Naturally, there are too many things involved in planning a wedding (Brown 2013). The choosing of a suitable location for a wedding could be tricky itself.

A wedding planner offers so much help as they ask for the type of place one would prefer, sometimes bringing with them several pictures that the clients can choose from and providing insights on the best places to go (Brown 2013). The whole planning involved getting a wedding attire, choosing its colour, dressing people up, and what is required in the reception and the food (Brown 2013). These companies, at a fee, simplify all these so that the clients only worry about showing up for the wedding.

Since they are professionals in the field, it is also a guarantee that the kind of a wedding they plan is a whole lot better than that that a person marrying for the first time and without prior knowledge of what a wedding entails can plan.Question 4Social media has in no doubt revolutionized marketing. Since there are so many people using social media sites such as YouTube, Instagram, Twitter, and Facebook, for example, most companies have identified the sites as the best networks to advertise and get to ‘meet’ their clients (Jaffrey 2011).

Both Destination Weddings.com and Orchid have Facebook pages where they get to communicate with customers at a ‘social capacity’. Destination Weddings.com has 26,636 likes on Facebook while orchid has 190 likes ((Destination Weddings & honeymoons 2015; OrchidEvents 2015). Orchid does not have a Twitter account like Destination Weddings.com does. Sarah Haywood Luxury Wedding Planners & Event Designers have also invested in social media. They have 11, 491 likes on Facebook and use Instagram.

The company has Like Facebook, Twitter is another excellent way of marketing. Several other statistics are shown below and all collected from the companies’ individual fupages.Question 5Name of Wedding PlannerDestination Weddings.comOrchidSarah Haywood Wedding DesignLindy Dowling Wedding & Event PlannersFacebook followers26,63619011, 491184Twitter4,669-5,880907Instagram 1,629---YouTube362192,338-ConclusionWedding companies are becoming more and more popular. They are known to offer clients convenience and relief them all the hassle involved in planning wedding.

As seen on in the table, Facebook is the most used social media tool in marketing and this is so as it has a wider reach than most other platforms. The table also shows that very few companies have invested in advertising on Instagram. As a wedding planner, Instagram should be a must.ReferencesBrown, Maressa. The Stir. March 20, 2013. http://thestir.cafemom.com/love_sex/152898/14_Wedding_Planning_Nightmares_Brides (accessed March 19, 2015).Daily Mail Reporter. MailOnline. 2010. http://www.dailymail.co.uk/femail/article-1310475/Wedding-traditions-dying-couples-brand-cheesy.

html (accessed March 19, 2015). DestinationWeddings. DestinationWeddings & honeymoons. March 18, 2015. https://www.facebook.com/destinationweddingmag (accessed March 19, 2015).DestinationWeddings.Com. Destination Weddings.com. 2015. http://www.destinationweddings.com/ (accessed March 19, 2015).Jaffrey, Jarrar. Social Media and Marketing, 2011.OrchideEvents. OrchideEvents. 2015. www.orchidevents.co.uk (accessed March 19, 2015).OrchidEvents. Orchid Events Event Planning/Services. January 11, 2015.

https://www.facebook.com/orchideventslondon (accessed March 19, 2015).