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Bedford Wedding Planners - Essay Example

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The objective of the paper is to develop a business plan for a fictional company called Bedford Wedding Planners (BWP). The company, BWP, aspires to become one of the premier wedding planning companies with operations mainly concentrated in Bedford and the United Kingdom…
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Bedford Wedding Planners
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"Bedford Wedding Planners"

Download file to see previous pages In the paper, the detailed operations plan has been made to promote the carefully designed value proposition through an elaborate marketing strategy. To shed light on the financial perspective, expense forecast, sales forecast and profit forecast for BWP have been prepared. Bedford Wedding Planners (BWP) is a service company, which provides end-to-end consulting services for weddings and holy unions. BWP planners are experienced and hard-working professionals with profound knowledge and event planning experience. BWP is different in a way that it provides customers with extremely focused attention. BWP understands requirements of clients and works along with them to organize the wedding of their dreams. The customers’ aspirations become BWP`s tasks to be completed. So, whether the customer wishes a Western, Chinese, Indian or Las Vegas-style wedding, BWP provides the best. The value proposition of BWP includes weddings, receptions, holy unions, budgeting and managing every aspect of a wedding so as to make it memorable for individuals involved. Irrespective of the wishes of customers and type of event, BWP desires to fulfill the dreams of clients pertaining to every detail of the event planning, such that it is both pleasurable and memorable experience. Thus, BWP offers a plethora of packages, carefully tailored for catering to requirements and preferences of each couple. BWP is absolutely confident that this venture will be a great success and also forecasts net income to increase consistently over next few years. ...Download file to see next pagesRead More
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