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Internet strategy - Essay Example

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The amount of information and resources that firms can access through the internet has revolutionized the sector. The firms can now reach the consumers…
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Download file to see previous pages However, not all companies use the internet to advertise or sell their products; some use many channels to market their products in a bid to reach a large base of consumers. This is where multichannel marketing comes in; as the name implies, it is the use of several channels to reach the consumer, through advertising and even selling the product. These channels include mobile phones, the internet, through marketing and social sites such as Facebook. Use of multichannel marketing enables the firm to reach consumers with diverse purchasing behaviors. This paper will study the marketing strategy of Pacific Sun Wear clothing firm, and analyze its strengths, weaknesses, opportunities and threats. Moreover, the analysis of Pac-Sun’s competitors will be done in this paper.
Pacific Sun Wear (Pac-Sun) is a clothing firm that designs, produces, and distributes its products over a range of channels. The firm also deals with footwear and accessories. The business is based in California, USA and its main consumers are the youth because the company produces clothing, accessories and footwear synonymous with the youth. Pac-Sun is a large company with over eight hundred stores in the whole of USA and even Puerto Rico. Although it is based in Anaheim, its main distribution center is in Kansas while the stores and its managers are located throughout the US. The company was established in 1984, and it boasts a workforce of over 10000 employees. The firm has incorporated mobile, the internet, and in-store terminals to reach and interact with its clientele. The firm has gone further to develop an iPhone application used for scanning QR codes. The firm uses these platforms to advertise and sell these products. Moreover, the feedback is used to design the outfits that interest its client base. This company thrives on internet marketing because its target consumers are also huge fans of ...Download file to see next pagesRead More
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