It was no wonder that people of commerce quickly realized the growing opportunities when the global networking platform to permit digitized information to be shared and distributed globally has emerged as a revolutionary change in the field of information technology. …
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The global information infrastructure served as the foundation for new methods of personal interaction, communication, transaction and this has tremendously changed the way people did business. From the mid 1990s, global networking platform grew rapidly until 2000 and has started showing major signs of success stories of many multinational companies by 2003 (Schneider, 2011, p. 4). Within just few years after the mid 1990s, the internet-based business has become a larger part of the total economy.
Electronic Business, generally termed as E-business, is one of the most important aspects to emerge from the internet. E-business is more than another way to sustain and improve the traditional business practices. Most of the researchers highlighted the revolutionary aspects of e-business adoption and its positive impacts on human life whereas some others suggested that e-business is a kind of disruptive innovation as it radically changes the traditional way of carrying out business. E-marketing, E-banking, E-learning, E-government etc are other major breakthrough developed with the use of internet technology. This paper provides detailed answers to the questions what is E-business and how does it matter to an organization. Based on relevant literatures, this paper examines the theoretical perspectives of e-business and describes its general impacts to a business organization. This paper will focus on the field of e-marketing and examines how e-marketing is influencing today’s business and marketing arenas. E-business The terms E-commerce and E-business are often used interchangeably, but they are distinct concepts. E-commerce is a term used to describe the process of transacting business over the internet, but E-business involves the fundamental reengineering of the business model in to the internet-based networked enterprise. More specifically, ecommerce is narrower in the sense that it refers only to the buying and selling of goods or services by using internet technology, whereas E-business accounts for all business activities, including both internal and external, that are conducted online. E-business describes the information system and application using the internet to support and carry out business processes. As Bartels (2000) noted, to be very specific about the difference, E-business includes E-commerce, but also covers organization’s internal activities such as manufacturing, inventory management, financing, human resource management, knowledge management etc. With E-business, companies can link its internal and external activities very effectively to work more closely with different stakeholders such as suppliers, partners, and customers etc to satisfy customers’ needs. Grefen (2010) strongly argued that primarily three criteria are to be met to call a combination of business activities and information technology e-business. These three criteria are: 1- The business activities must be core activities. The activities must be directly related to the reason of the existence of the business. 2- The use of information techn
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ncluding the tools that businesses and organisations in the UK banking sector might use for evaluating their respective e-business systems and the underlying benefits. Emphasis has also been delivered to the challenges arising from enterprise systems for observing the
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