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Companies utilizing e-business strategies - Coursework Example

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Summary
This essay deals with the companies which utilize e-business strategies. As the author puts it, most of the organizations are now using e-commerce as their standard procedure for operating. Since e-commerce requires a large setup of marketing, setting up this business requires more effort. …
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Companies utilizing e-business strategies
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Companies utilizing e-business strategies

Download file to see previous pages... There are different organizations that create outstanding content for performing B2B activities. Intercom is a well-known brand that has created a large blog for itself in which management of customer relationship is comprehensively explained. Deloitte is a financial consultancy firm that caters diverse markets. To make a practical content is the basis of Deloitte’s B2B marketing strategy, and it is due to this reason that they have tried to make such setup where customers can get attracted towards the company. Gild is another renowned company that provides recruiting solutions to the companies, therefore, the company has made sure that B2B readers can utilize their content in a positive manner. Cisco is known for providing different systems of networking ranging from routers to software. For performing a B2B activity, the company has made a video channel on YouTube, where different networking solutions are delivered and suggested to the users in order to make them attracted towards the company. The company has focused on educating its B2B customers instead of promoting itself, and this is the reason that B2B activity of Cisco is famous amongst customers.
The B2C applications are directly sold to the customers and example of B2C applications is the retail websites where customers are able to buy the product or service directly from the customers. To reach customers is one of the most important aspects of the companies, but some companies having strong distribution channel are not worried to reach the customer directly. ...Download file to see next pagesRead More
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