Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Create advertising development - Essay Example

Comments (0) Cite this document
In preparation for course work 2, I am focusing on the same organization brief on Unilever brands for course work 1 to develop and deliver a final advertising execution using the following advisements materials such as a poster, print press and magazines. In critical evaluation…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Create advertising development
Read TextPreview

Extract of sample "Create advertising development"

Download file to see previous pages Again, millions of people in the world today are enjoying an exceptionally wide range of products offered by Unilever in all segments of retail from food to cleaning materials.
The final executing materials form the online advertisements shows that Lipton is one of the largest refreshments brands in the world. It delivers the best in the sell of tea brands and currently is available in more than hundred countries (Blanchard and Ben 2012). This shows that it is one of the leading companies in the world. Lipton offers an array of tea based drinks from tealeaf bags and Lipton ice tea soft drinks. Critical evaluation of the rain forest alliance certified tea farms shows that there is a commitment of sustainability where by Lipton tea bags come from rainforest alliance certified farms by the year 2015. This means that there is an assurance of tea which is sourced from farms which respect good conservation practices and payments on fair wages to the labor as far as harvesting is concerned.
Consideration to this information is that it offers a wide range of tea products with different tastes, options and preference and still on the same; the product focuses on innovation on strong brands. Lipton aims to have all the tea sold in turkey by 2018 which is fifth largest producer of tea in the world, and it will be sourced from accredited farms. The above information is gotten from online because I wanted to know the current and clear information about Unilever brand.
Presently, the target products on mass markets are generally positioned in the middle of the tea price. Most of branded teas of Lipton’s are bled and selected from many different plantations around the world like Kenya and china which are well known countries producers.
Critical evaluation of initial searches for information shows that Lipton global market shares outstanding brand available in 110 countries (Porters et al 2004. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Create advertising development Essay Example | Topics and Well Written Essays - 4250 words”, n.d.)
Create advertising development Essay Example | Topics and Well Written Essays - 4250 words. Retrieved from
(Create Advertising Development Essay Example | Topics and Well Written Essays - 4250 Words)
Create Advertising Development Essay Example | Topics and Well Written Essays - 4250 Words.
“Create Advertising Development Essay Example | Topics and Well Written Essays - 4250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Create advertising development

Visual Rhetoric: Car Design Development by Advertising

...? Visual Rhetoric: Car Design Development by Advertising To design a car is known as one of the exciting and demanding job. It gets more complex whensomeone is going to design a luxury, sports or any other specialty car. Cars grow to be famous due to two important points: exterior (design and shape, color) and interior (engine, seating capacity and functions). Especially luxury cars maker always considers and keeps in mind what an observer think about his car. Luxury cars are needed to have an eye-catching exterior and a rather comfortable interior with modified functions. The luxury cars are usually associated with people in the higher level of the financial hierarchy. To capture the higher social class,...
5 Pages(1250 words)Essay

Development and creation of effective advertising

...Development and creation of effective advertising Introduction Advertising is a form of communication in themarketing section used to drive a certain feeling to the people through persuading, manipulating an audience to continue to take some new action towards the product being advertised. This mostly focuses to drive consumer’s behavior with respect to the commercial offering, despite that political and ideological advertising is also common. Different writes argue about the effect of sex and gender in the development and creation of effective advertising. However, this paper provides an argumentative approach that...
8 Pages(2000 words)Essay

Develop an online strategy to create advertising to improve business

...? Online Advertisement Strategy of the Introduction Electronic commerce also known as e-commerce is a technology that allows users to buy and sell products and services over digital platforms (Bhasker, 2006). The buying and selling process is however conducted over the online digital platforms such as the computer networks or the internet. Apart from facilitating online buying and selling of products and services, it also plays crucial role in other business domains. For example, e-commerce supports electronic funds transfer, internet banking, supply chain management, online transaction processing, internet marketing, inventory management systems and automated systems of data collection (Botha, 2004). With the colossal development... ,...
11 Pages(2750 words)Essay

Create an Organizational Assessment and Development Plan

...for most of their lives and are very much familiar with the ropes of their organization. Their ultimate aim in trying to employ an organizational development plan is to increase the productivity of their operations. However, another big concern for the owners is the fact that there is a seeming lack of organizational values among the staff. Although the people who are working full-time and part-time have been with the organization for a long time, there is a lack of organizational affinity among the people working part time for the business. Another cause for concern is the fact that there are little or no formalized patterns of communication between the upper management (the owners) and the lower staff. All the...
5 Pages(1250 words)Assignment


...Power of Language Advertising Campaign I would like to do an advertising campaign that highlights the idea that language is powerful and people should know what they mean. This would take mostly the form of print advertising that replaces commonly used words, especially slurs that are replaced by a dictionary definition of the word or phrase. This could have a background of pictures of people who could be affected by the language. An example would be people simply throwing around words like “ghetto” in a derogatory way, without thinking of the fact that that could negatively affect people. The poster would say “man, that’s so ‘a part of a city, especially a slum, occupied by a...
1 Pages(250 words)Essay


...what advertising used to be sixty years ago. In this paper, I will look at how the techniques used in advertising have changed over the years while some aspects still maintain the appeal, as well as analyze how advertising works. The gradual technological advancement over the years has bought with it modern forms of advertising such as the use of the internet. However, in all the developing aspects of advertising media, there is still that appeal that advertisers use to get the attention of potential customers. According to Fowles (2011), advertisers usually target the psychological needs of consumers...
2 Pages(500 words)Essay

Advertising the advertisers by way of comparison to people ensures that they buy the product. The need to nurture is evoked by pictures of a child or an animal (Fowles, 2007). Slogan This is a catchy word that creates awareness of the company, and is like a summary of the whole advertisement (Bovee et al, 2007). The element of Logos must be evident in the slogan; it should be brief and reasonable. It should give out the need to dominate and the need to achieve. A potential buyer needs a reason to read the advertisement (Bovee et al, 2007). Ethos must be applied in the slogan; it should fit everybody immature and aged comparably. It should give out the need for attention, the...
2 Pages(500 words)Essay

Create a Professional Development Plan

...of the school to take actions in case of emergencies or violations. These policies also include the counseling provision opportunities for the students involved in violation cases. The results of crisis response plans are very appreciable, as the school staff feels comfortable and safe to face any kind of situation in the future. The rate of tragic incidents also decreases in the presence of effective professional development plans (Council, 2014). •Identify and illustrate a timeline of activities, presenters, and content, which are covered in the professional development. Every school faces the crisis or emergency cases in terms of natural or man created disasters. The impacts of...
5 Pages(1250 words)Coursework


...H&M History of Advertising a. How they originated The origin of Hennes & Mauritz (H&M) s back to 1947, when its founder, Erling Persson, established a cloth store in the name of Hennes, which at the time only sold women clothing (Hennes & Mauritz, 2013). Hennes & Mauritz developed as an idea that Persson developed when he visited the USA after the World War II, and discovered the high level of efficiency and high volume with which the then American clothing outfit, Barneys and Macy’s, was making its sales (Lynn & Joines, 2010). Thus, when he went back to Sweden, Persson established the clothing business Hennes, which has then grown over the history of fashion industry...
4 Pages(1000 words)Admission/Application Essay


...and flexible- able to retain a sense of humor even under pressure. Competent and posed with established ability to quickly transcend cultural differences. Good team-building skills. Thrive in environments driven by deadlines. SKILLS SUMMARY -Report Management -Computer Savvy -Front-office Operations -Scheduling -Project Management -Accounting/Bookkeeping -Customer Service -Sales and Marketing -Insurance Billing PROFESSIONAL EXPERIENCE Customer service/Problem Solving/ Marketing Give impeccable customer service and oversee front-office operations -Developed a clientele reinforced by 55% referral businesses. Built and implement business strategic marketing plan -Developed special promotions,...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Create advertising development for FREE!

Contact Us