The Issues of Racism in US Television - Essay Example

Racism analysis In the U.S. televisions, a growing body of researchers has started investigating on the issues of racism (Campbell 9). First people of a certain color are associated normally with crimes in the local news (Campbell 9). Secondly, this television programs activate the stereotype of crime that usage occurs in the subsequence judgment regarding the African Americans (Campbell 10). The author is trying to imply that the U.S. television to some extends it practices racism (Campbell 11). This television programs basis on the stereotype of the African Americans (Campbell 11). Surprisingly extremely little effort on the portrayal of the Africans Americans in the television has been undertaken (Campbell 11). Bussing and segregation have been the early forms of racism associated with the U.S. news casting; these issues could fuel the whites to racial prejudice of the African Americans (Campbell 12). The author has written that Africans Americans were normally associated with poverty. They were over represented poor according to the content analysis of the author (Campbell 12). By this analyzation of them been poor in the news televisions, Africans Americans could also bear issues associated with poverty such as laziness and the under observation of the welfare assistance (Campbell 13). Entman did a study on this issue whereby his results showed that Africans Americans presentation occurred largely as crime victims (Campbell 14). Africans Americans were more likely to appear in crime sites and as perpetrators in drug issues on most of the local news (Campbell 14). Another observation was that the Africans Americans political interest was normally limited in the news presentation (Campbell 15). This perpetuation needed the Africans Americans to raise their voices to so as their hearing could occur (Campbell 15). The author is indicating how stereotypes, network news, and modern racism relate to one another (Campbell 16). According to this documentation, Africans Americans are typically associated with the roles such as noisy politicians, criminals and poor citizens on the news of a local network. The increase in modern racism leads to three components (Campbell 16). First is the resistance to the political demands of the African Americans, secondly is the general hostility that is portrayed emotionally towards the Africans Americans, lastly is the belief in the death of racism and that the racial discrimination no longer inhibits the achievement of the African Americans (Campbell 17). According to the author, African Americans stereotypical portrayal, exposure to the local network news might be related to the African American stereotyping and modern racism (Campbell 18). Some scientist has investigated this issue basing their perspective that suggests African Americans racial discrimination may be due to media exposure, which can predict social perception of reality (Campbell 19). Some local news has indicated that Africans Americans contribute extremely low in the social economic of the state (Campbell 20). Among college students, some lack the motivation to work due to the endorsement of the prediction of stereotype that the Africans Americans lack jobs (Campbell 20). The author indicates that in Los Angeles mental maps are created based on the issue that African American neighbor hood is dangerous. These perceptions causative is normally by the televisions local news dependency (Campbell 24). Exposure to the news programming will certainly predict African Americans racism (Campbell 25). According to this topic, it is possible for a non-student to have a different behavior from a different student (Campbell 26). U.S. television new contributes substantially or vastly to racial discrimination amongst the people, instead of preaching peace they emphasize more of the unpleasant things and mistakes performed by the African Americans (Campbell 27). According to the author, the current study will seek to extend a prior job conducted in that area by doing three things (Campbell 28). The study will employ a non-student, the study will attempt to test the impacts of exposure directly to the local news versus the network, and finally the study will attempt to test empirically whether modern racism causative is the exposure to television news (Campbell 28). Researchers have found that poverty, and blue-collar jobs are normally associated with the African Americans in the local television news. They have also found out that exposure to the television news generally is associated with low estimates of the African Americans social economically (Campbell 29). The increase in television news will lead to increase in the African Americans income estimation (Campbell 29). This article has used several methods to outline the racial discrimination normally caused by the U.S. television news (Campbell 29). The variables control employed in this report included the gender, education, age, political ideology, and race of respondents, income, newspaper exposure, and the overall television viewing (Campbell 30). Each of them is described in a report on this article (Campbell 30). To test the relationship between the exposure in the news media and the African Americans there was a multiple analysis regression, which occurred (Campbell 31). Age, education, gender, Political ideology, racism score, income, and respondent race served as Controls, which insertion occurred simultaneously on the analysis first steps for the African American stereotype endorsement dependent measures and their income (Campbell 31). Racism termination occurred as a control when the analysis of racial prejudice occurrence as the dependent variable (Campbell 32). The variables of news exposure documentation occurred simultaneously on the second step for analysis (Campbell 32). The study provides some evidence that proclaims that the U.S. television news might shape both racial prejudice and perception (Campbell 33). According to the author, the findings will appear to be contradicting the assumption intuitively that those who stayed well informed via television news programming thus it would hold fewer stereotypes of the Africans Americans, and it would be less prejudiced (Campbell 34). A report done by researchers on framing might have the explanation on the current finding (Campbell 34). Framing may refer to the concepts employed in the way U.S. program their news especially in ways that affect political judgment ultimately (Campbell 35). They direct attention to particular consideration and reference points (Campbell 36). Frames may also insulate the person responsible for social realities that are specific such as poverty in the African Americans society (Campbell 37). The role of the U.S. television should be to encourage the discrimination of races. The mode of news portrayal determines a lot in the perception of races by the viewers (Campbell 38). Works Cited Campbell, R. Media and culture: An introduction to mass. Boston: Bedford and St. Martin, 2005. Print. Read More