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Case Study Example

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Sir, I have been tasked with writing a sales letter to Eastern Wisconsin University, our biggest client of our new product, the “Hot Blocks.” After a morning meeting chaired by our lead development engineer Mr. Robert Cruzner, and after verifying the information and evidence…
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Download file to see previous pages hough in relation to our corporate ethics, I believe in following the chain of command and have to report to my immediate supervisor, which in this case is you. There is no need for urgency in rushing through this contract, and selling a sub-standard product to a client. I was of the opinion that if final touches was done on this wonderful product, it would give us better business, and more clients would be willing to get into contract with us. Another reason for my hesitation is the client we are getting into an agreement with. Eastern Wisconsin University is a regional university. Yet for such a product, that causes so much excitement to our engineers, and of course, the impact it would have on the market, a major institution would not shy from it in whatsoever manner.
From the data, I gathered that testing was actually done in the lab under approximated temperatures. The tests talk about temperatures below 10 degrees Fahrenheit of freezing point or slightly below zero, but nothing under 10 degrees below zero is mentioned. In our country, temperatures fall up to 50 degrees below freezing point, although rare, such information would have been helpful in proving the credibility of our product. Being a writer, engineering features and workability of “Hot Spot” could have been explained to me to shed some more light into what it is all about, to have a vivid picture as I write. The only understanding I have on the product is that it consist of premade plate fitted underneath with low wattage circuitry that run and mate with existing sidewalk. It would be fair enough for us to disclose a few features of regarding our product and its workability to the client.
After my lunch break, I received two memos that clarify the status of “Hot Blocks.” A memo from Mr. Robert to Bob states that after testing “Hot Blocks” under temperatures between 32 and 50 degrees Fahrenheit, it gave perfect results of the function of melting snow both in rapid runoff and of ...Download file to see next pagesRead More
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