Strategic Writing - Research Paper Example

It is a vital part of the overall corporate strategy because it conveys what the firm is all about. In other words, a good business letter written very well and formal in tone sets the groundwork for future success, because it gives a strong first impression, similar to a firm handshake. This is why most successful firms give a strong importance to their written business communications, be it in the form of a letter, a memorandum, a fax, or an e-mail message, because everything that is important hinges on the success of how that written message will be received by all the intended recipients, who can either ignore it altogether if written badly, or respond to it in a very positive manner and generate sales for the letter writer and the company he is writing for.

The written message must be strong and impressive; and it further cements the purpose of that message by sending it across in a way that is clearly understood. Exceptional writing forms part of the communications skills of a competent person, and it is a vital or critical job skill because it is a good way to influence other people, to help them make up their minds about you, your company, your products or your services. Despite all the advances in communications media today, starting from the pre-historic smoke signals, to the clay tablets, to papyrus, to the handwritten message to the quill pen to the typewriter, a constant which had remained the same is a need to deliver a message concisely and precisely (Lindsell-Roberts 3), and this is where strategic writing comes in, wherein anything written in the form of a letter, a memo, a fax, or an e-mail forms part of the corporate strategy.

Strategic writing should integrate well into a firm’s marketing, advertising, sales, public relations, and even crisis management functions of top-level management (Marsh, Guth, and Short 5). Sample of effective and strategic e-mail message to be sent to the present supplier: To: sharpe@young_oswald.com, greene@young_oswald.com, barnes@young_oswald.com Copy: craft@young_oswald.com Subject: Letter to inform current supplier of defective tool kits that they will be replaced FOR IMMEDIATE RELEASE July 12, 2013 As you know, Cross Electric, Inc.

is one of our major clients. It is the wholesale supplier of the popular “Virtu-Fix” line of tool kits to most of the retail hardware stores within the area. This tool kit is used for the maintenance and repair of PC and Mac computers. However, as recent events indicated, its main supplier of the said imported tool kits did not properly check these tool kits such that there are defective tools within the kits, resulting in many customer complaints. Cross Electric, Inc. now wants our help in informing its main supplier to terminate the supply contract, and for the said supplier to be replaced with an Indonesian supplier instead.

It seems this Indonesian supplier did a better job at quality control. In this regard, please forward to me through e-mail your ideas on how to say it best to the present supplier its contract will soon be terminated by Cross Electric, Inc. due to its quality concerns without possibly raising any legal issues or complications. This means it has