A Corporate Communication Plan - Term Paper Example

Subsequently, the paper also would provide a brief overview about the various resources that are required for effective management of public relations. The term ‘communication’ has come into prominence since the last 150 years. It is widely used in business in all parts of the world with equal importance. Corporate communication is regarded as the collective effort of the organisation to communicate effectively as well as profitably. The most obvious reason for any organisation in taking any action is to achieve the desired goals.

A large part of the company’s success depends on how it communicates and maintains its relationship with the suppliers, employees and the customers. A corporate communication is a strategic tool that an organisation uses to gain competitive edge over its competitors in the market. Additionally, the managers of the company use this tool to motivate and influence the employees as well as the public. This tool is more regarded as an art than science. On a whole, corporate communication is a term that is used to describe the various functions of the management with regard to the external and the internal communication of the organisation.

The various aspects of corporate communication might include public relations, advertising, media relations, employee relation and relation with suppliers, community relations, labour relations, technological communications and management communication among others (Goodman, 1994). A corporate communication plan is prepared to identify the objectives and actions to enhance the internal as well the external communication of the company (City of Sarnia, n.d.). BT Group plc is a telecommunication company that is based in the United Kingdom.

The company has its networks in more than 50 countries and provides products and services in around 170 nations. The prime area of its business is with regard to providing communications