Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Demonstrate how you would plan the development of a corporate communications strategy - Assignment Example

Comments (0) Cite this document
The development of corporate communication strategy for a company relies heavily on the nature of the company, the goods or the services that are offered by the company, the present situation or the current state of the company, the stakeholders that are involved, financial and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
Demonstrate how you would plan the development of a corporate communications strategy
Read TextPreview

Extract of sample "Demonstrate how you would plan the development of a corporate communications strategy"

Development of a corporate communications strategy Background The development of corporate communication strategy for a company relies heavily on thenature of the company, the goods or the services that are offered by the company, the present situation or the current state of the company, the stakeholders that are involved, financial and economic perspectives and the message that the company wants to deliver to the outside world (Cornelissen, 2014). It is important to note that the corporate communication strategy of company must not be rigid; it needs to be flexible, and well acquainted to the changing trends of the market (Kohut & Segars, 1992). Further, the main purpose of devising a corporate communication strategy is to deliver the company’s message to internal and the external audience (Steyn, 2000).
Prior to defining the objectives of the company’s corporate communication strategy, it is essential to critically analyse the company’s profile and current organizational achievements. For this purpose SWOT analysis may be performed, to understand company’s strengths, weaknesses, opportunities, and the future targets of the company. Moreover, a PEST analysis must also be performed to grab an overview of the environment in which the company plans to survive and succeed (Cornelissen, 2014).
The first and the foremost objective of the communication strategy is to devise a message that it wants to deliver to its audience. The audience is divided into two groups that are internal audience and the external audience.
Streamlining the channels that will be used for spreading the information, such as conference calls, webinars, social media, webpages, blogs, and most importantly advertisements.
Ensuring the reach of information to all the employees and the stakeholders of the company.
To develop a conductive environment for learning that ease out intra-organizational communication.
Ensuring that the corporate communication strategy of the company is aligned with functional strategy of the company.
Exploiting maximum out of the available opportunities, by building on the company’s strength.
Maximising the efficiency of the customer care services.
The sole purpose of devising a corporate communication strategy for a company is to pave the way for the flow of information. As suggested earlier, there are two groups of audiences that are dealt by the company, and they are the internal audience and the external audience (Steyn, 2004). The internal audience include employees, investors, partners, suppliers, and other stakeholders. The external audience include governmental and nongovernmental organisations, general public, and other private companies. Communication with the internal audience is carried out at two steps (Steyn, 2012). The first step is of informing and developing knowledge and skills among the members of the organisation. The second step includes convincing the investors, bargaining with the suppliers, and satisfying the stakeholders of the company. For this purpose, one could suggest regular surveys at an organizational level, and periodical reports of the company’s performance over six or twelve months. Further, the company may acquire the help of business consultants to evaluate its performance. Meanwhile, the external audience require something more than the statistics or facts. Therefore, the company needs to utilize all the channels of marketing and advertisements in order to attract the customers, but in doing that they must assure high quality of products and services. Communication with other organizations at governmental and nongovernment scale require development of reports, and other documents that ensure legal practice in accordance with the defined regulatory protocols. Thus, a company must ensure a sound corporate communication strategy through devising proper measures, and checks and balances, in order to survive in the market that does not offer any margin for error.
Cornelissen, J., 2014. Corporate communication: A guide to theory and practice. s.l.:Sage.
Kohut, G. F. & Segars, A. H., 1992. The presidents letter to stockholders: An examination of corporate communication strategy.. Journal of Business Communication, 29(1), pp. 7-21.
Steyn, B., 2000. Model for developing corporate communication strategy.. Journal for Communication Sciences in Southern Africa, 19(2), pp. 1-33.
Steyn, B., 2004. From strategy to corporate communication strategy: A conceptualisation.. Journal of Communication Management, 8(2), pp. 163-183.
Steyn, B., 2012. Strategic management roles of the corporate communication function.. Read More
Cite this document
  • APA
  • MLA
(“Demonstrate how you would plan the development of a corporate Assignment”, n.d.)
Demonstrate how you would plan the development of a corporate Assignment. Retrieved from
(Demonstrate How You Would Plan the Development of a Corporate Assignment)
Demonstrate How You Would Plan the Development of a Corporate Assignment.
“Demonstrate How You Would Plan the Development of a Corporate Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Demonstrate how you would plan the development of a corporate communications strategy

Communications strategy

...and satisfaction as compared to competitors. With variable communication channels developed in the society, including the social networking system, the presentation to deliver an informed clientele would ensure Thomas Pink remains favourable in the UK market. This paper analyzes the fundamental communication channels that have been developed by Thomas Pink to retain and find new customers, who are more informed on their products. Introduction The UK market is growing increasingly in favour of new commodities. The favour has been subjected on the marketers’ ability to apply a communication measure that would adopt the...
10 Pages(2500 words)Essay

Corporate Communications: Managerial Communications

..., keeping the messages formal as well as the social status friendly is an issue that should always be considered in the messages (11). 2. Robyn Walker begins the textbook by offering two fundamental distinctions: management vs. leadership; and strategy vs. tactics in management communication. Please write two paragraphs in which you explain these distinctions. (20 points) Leadership and management are two situations that involve being in charge of a given group of people or a position. The main aim of management is to produce consistency and order through a variety of methods. The first method is through planning and budgeting. The future of any company lies in the...
5 Pages(1250 words)Assignment

Corporate Communications

...? Corporate Communications Introduction A team skill is part of professional skills that is expected from employees to apply in the work place when employers recruit them. Therefore, educational institutions are expected to cooperate in providing opportunities required for the development of professional skills. This leads to successful preparation of the students to work effectively in the workplace. Team skills are transferable and generic in that they have a lifelong relevance. Team skills include resolving conflicts, negotiating with peer groups, collaborating to solve problems, and communicating with team members. In today’s work educational institutions,...
7 Pages(1750 words)Essay


...available at the disposal of the management to address the situations currently faced by McDonald’s. There has been an increased interest in corporate communications management among researchers, practitioners as well as the managers in the recent years. Effective management of corporate communications through an elaborate and strategically developed plan is largely and unanimously perceived as an ideal way of dealing with the highly complex and dynamic external corporate environment (Goodman, 2000). The strategy in context: In order to help the management deal with the growing internal and external...
7 Pages(1750 words)Essay

Communications Plan

...smoking. Within this two month period, I will be able to collect enough data on the people who have had their life turned upside down as a result of tobacco use and tobacco smoking ("Health effects of," 2013). The time period of one month is enough for me to present my plan to the audience and give the audience enough time to ask questions about my presentation. The time frame of two months will be enough for the audience to obtain enough knowledge of the side effects of tobacco smoking and use and will also give them enough time to think of how to make better decisions on smoking and be cautious of who is around them whenever they are smoking. I am likely to incur high costs in the...
3 Pages(750 words)Assignment

Corporate Communications

...communication policies and initiatives that would continuously bring about positive changes in its overall operations. Tesco has been using multi-medium channels for its communication and especially Tesco relies on modern ICT to communicate with people (Argenti, & Barnes, 2009). Thus communication strategy and technology can be regarded as vital in Tesco's business operations because it has more positive outcomes - objectives are clear; everyone is informed about specific changes and developments; and encourage smooth and accurate communication within the organization and between the...
11 Pages(2750 words)Case Study

Corporate Communications helps streamline and integrate the company in a cost-effective manner. For many years managers were trying to find the most productive method to organize and control communications. When all of the divisions have their own communications strategy and there is no overall corporate guideline on communications, it is hard to control communications functions, especially when the company is multinational. Sara Lee Corporation is trying to find the balance between centralized control of communications and the development of communications...
3 Pages(750 words)Essay

Corporate communications

...the stakeholders. This is initiated by transparency in the communication and allowing a share in the profits. The stakeholders are divided into two categories: 1. Internal stakeholders: shareholders, employees and management. These are directly impacted by any decision taken by the management 2. External stakeholders: individuals and groups who have some claim on the company. These would be consumers, suppliers, creditors and community. Corporate communication strategy changes from every member and every group of stake holders. Let us look at it in detail: A. Internal Stakeholders 1. Shareholders: They are considered to be the owners of...
10 Pages(2500 words)Essay

How would you vote:coral reef

...of coral reefs. In fact, all nations should help in the preservation of coral reefs, whether one uses a large or small amount of oil in the Persian Gulf. The Persian Gulf nations also have a responsibility to preserve the reef ecosystem because they are the ones who greatly “profit” from it, being the largest producers of oil. Oil drilling in the gulf has resulted in the damage to these reefs. Preservation of coral reefs should be a worldwide effort. Countries must unite to save these diverse and productive ecosystems. Nations should bond together to formulate strategies and policies on how to protect and conserve the coral reefs. The funding for the preservation should come from all nations...
1 Pages(250 words)Personal Statement

The Corporate Strategy for China Mobile Communications

...Critical Analysis of the Corporate Strategy for China Mobile Communications Corporation 1. Literature Review 1.1 Financial Performance of China Mobile during Different Economic Periods The global telecommunication industry has been experiencing a radical financial growth throughout the decades. In relation to the recent pace of the global economic development, the telecommunication sector can also be considered as a key player in terms of contributing major support to the national economy of the countries (Chai & Roy, 2006). According to Gensollen & Laubie (n.d.), the vigorous development of the telecommunication sector along with...
18 Pages(4500 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Demonstrate how you would plan the development of a corporate communications strategy for FREE!

Contact Us