StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing and business operations - Essay Example

Comments (0) Cite this document
Summary
The main aim of this project is to have well operational machine that will be dispensing coffee, the project is dabbed Costa café which means that passengers can find the service on the train. Coffee is a basic need for most people are in the United States. It is a necessity to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Marketing and business operations
Read TextPreview

Extract of sample "Marketing and business operations"

MARKETING AND OPERATIONS BUSINESS UNIT The main aim of this project is to have well operational machine that will be dispensing coffee, the project is dabbed Costa café which means that passengers can find the service on the train. Coffee is a basic need for most people are in the United States. It is a necessity to their daily lives. The project aims at giving the satisfying effect of coffee to these people who are addicts.
With the growing need of quality Costa Café will provide great services and value for money. The project will capitalize on its availability to customers, as it will be a step way from travelers on a train. It will offer the best prepared coffee on train as passengers enjoy while they await arrival to their various destinations. We will be of great help to our customers by providing them with a relief after a great day of work through great ambience, friendly to use services, convenient locations and providing constant high quality of coffee. Costa café will invest back their profits to maximize customer satisfaction and also providing steady returns to share holders.
The Costa café will operate in almost all the trains leaving and coming into town. They will be placed in a reachable distance from where passengers are sited on the train. The project has the sum of $140,000 as a start up funds. It will be designed to attract visually the customers and designed for efficient, fast and smooth operations. There will be employee training to ensure that there are good services techniques to the customers. The project has long term strategies to ensure that they build a solid base and maintain customer loyalty.
The Coffee machines will be place at the rare end of each compartment in the train where there is plenty of space. The machine will be designed to fit and occupy a smaller portion of the train. Engineers will be hired to draw up the structure and find the necessary equipment to have the machine operational.
There will be on train managers for the café; they will be responsible for quality in the train. They will also provide assistance to the customers where need be. After some rounds of the train on the way there will be workers who will be responsible for the maintenance of these machines, it will be done on a regular basis.
According to (Ahire, 1997), quality and management has developed into an established definition and conceptual foundation. The same way Costa Café is aiming at improving the quality of services rendered to the clients. Increasingly, most of the organizations are recognizing the need for quality and quality management. Many businesses have come to a conclusion that quality can enhance their ability to get a competitive advantage over other business and in the market place. This is the reason why Costa Café is putting up some strategies that will ensure that quality and customer satisfaction is meet.
Reference
Ahire, S. L. 1997. Management Science- Total Quality Management interfaces: An integrative framework. Interfaces 27 (6) 91-105. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing and business operations Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Marketing and business operations Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1615381-marketing-and-business-operations
(Marketing and Business Operations Essay Example | Topics and Well Written Essays - 500 Words)
Marketing and Business Operations Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1615381-marketing-and-business-operations.
“Marketing and Business Operations Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1615381-marketing-and-business-operations.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing and business operations

Develop marketing options for small business operations

...?Unit Standard 6404 v5 Develop marketing options for small business operations. Level 4 Credits = 5 …………………………………………… NUMBER …………………………… Given Brief: You will be required to research market information specific to your small business operation and all questions from 1 (d) will relate to the data gathered List your references at the end of this Assignment, and acknowledge any quotations and authors’ opinions that you use. Please email this assessment to your facilitator (along with the covering sheet) on the date given on the course outline page on blackboard. 1. Analyse the potential market for products and / or services,...
16 Pages(4000 words)Assignment

Marketing Design And Operations

...Marketing Design and Operations AFFILIATION: Understanding of key concepts and processes of buying behavior. Buying behavior is the process or methodology which a consumer uses to select products that best meet their needs (Clemente, 2002). In order to achieve business goals, the most important of which is maximization of profits, a corporation needs to study and understand the common trends in buying. They need answers to two questions in order to produce goods that would not only attract but also satisfy the customer: firstly what factors influence the choices of consumers. Secondly the most significant changes taking place in societal behavior. The study of this behavior for a company determines the extent of success met... in mind, it...
8 Pages(2000 words)Essay

Business Operations and Systems

...?Business Operations and Systems Table of Contents Table of Contents 2 Managerial qualities and Resource utilization 3 Balanced Scorecard (BSC) 4 Conclusion 6 References 6 Managerial qualities and Resource utilization The successful implementation of an effective business model depends upon the strategic analysis conducted by the manager. Strategy analysis is an essential step in designing of a sustainable business model. The effective design of a business model is important for the establishment of competitive advantage of the company. Selection of an effective business strategy is much more difficult than selection of a...
4 Pages(1000 words)Essay

Global Marketing Operations

...in 2008 is to be top three electronic companies in the world by 2010 with quality products, to double up their 2004 sales achievement of $55 billion by 2010, to have 20 number one market share in the compared to the present eight number one market share products, to identify growth engines of growth and pursue innovation through out its business operations. Defining problems and Decision area It is a fact that Samsung Electronics had been more a manufacturing giant than a market entity. In terms of marketing the company has been backward if compared with its rivals in the market...
3 Pages(750 words)Case Study

Business Operations

...Running Head: Business Operations: Dover Spa Business Operations: Dove Spa of Business Operations: Dove Spa Introduction Dove Spa is considered to an organization, which is located in the United Kingdom. The company has made references to its competitors all over the United Kingdom and has research its spa in Streetly, West Midlands. This paper has take Dove Spa and will study the important key macroeconomic concepts in the lights of broad and diverse academic resources. Company Overview The Dove Spa, which is in Streetly, has a simple and ideal philosophy; it concentrates on winning customers and inspiring them to take care of themselves in order to make them more beautiful. The Spa will concentrate on development of delivering... ...
4 Pages(1000 words)Essay

International Marketing and Business Operations

...of your Essay Sub Paper Due Contents Country attractiveness 3 Market/Industry Attractiveness 4 Target market segment 5 Potential distribution strategy 6 Critical Operational issues 8 International Marketing Issues 9 Recommendations 10 Works Cited 11 Country attractiveness Hong Kong is open to international trade with a 0% average tariff rate and minimum barriers to foreign direct investment (The Heritage Foundation, 2014). The economic and financial structures are robust and transparent. The environment is highly competitive with no restrictions on foreign banks, which makes Hong Kong a global hub. Hong Kong’s economic freedom score is 90.1 which makes it a top rated...
9 Pages(2250 words)Essay

The Push and Pull Concept in Marketing and Promotion in Business Operations

...The push and pull concept are associated with marketing and promotion in business operations. As the would imply, in the case of push strategy the item, product or service is brought to the focus of the clients and customers through the different sources available for the promotion and reaching out to the customers. Real world Practical examples of push strategy include the show rooms that are present all over. In case of digital devices, the I phone stores that are established in different parts of the world that promote their new devices, and other presently available devices are available in the dummy form, all these are examples of push strategy of marketing. Toyota’s promotional campaign is an example of practical world... in this...
1 Pages(250 words)Research Paper

Business Operations

...that operates on a global context. Headquartered in the UK, the main objective of Aldi is to provide quality along with value-added products to customers on worldwide market segments. The business operations of the company are based on three core values, which include simplicity, consistency as well as responsibility. To suffice these objectives, the company has adopted the lean production system. Subsequently, the company, through its lean production system, has been able to avail the opportunity of producing products and/or services efficiently in order to eliminate wastages. The lean production process aids the company in performing operations with...
11 Pages(2750 words)Assignment

Business Operations

... Business operations I am a pursuing a in International Business at Lynn Florida. I am a senior student originally from Saudi Arabia. This paper focuses on business operations in a Spa called Brazelia Med Spa in Boca Raton where I underwent my internship. I worked in this Spa nineteen hours per week from 3/9/2014 to 5/3/2014, five days a week from Tuesday till Saturday. To ascertain various issues regarding businesses operations in general, I interviewed one of cousins in Saudi Arabia through Skype. Brazelia Med Spa is a B2C (Business to Customer) business with products and services ranging from medical, Intravenous nutrition, medical aesthetic, massage therapy, weight management, aesthetic, body care, chronic pain sports injury... to be...
9 Pages(2250 words)Essay

Marketing and operations plan

...Marketing and operations plan Marketing research- Why? The essence of establish a critical and expansiveknowledge of the market in any business engagement is a core determining factor for the success of the business. The competitiveness in the industry of engagement as well as the legal and environmental factors that influence the success of the business are key elements for consideration; hence, the need to develop a complete understanding of the industry, and create a plan for presenting the business product to the market successfully. Therefore, a systematic engagement of the research...
7 Pages(1750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing and business operations for FREE!

Contact Us