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Develop marketing options for small business operations - Assignment Example

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Summary
We are sell mobile phone with dual sim card and TV function. Also we sell all of accessories for mobile phone. And we do mobile phone repair service too.
The market potential is huge for our products, evidenced by what appears to be the unstoppable growth of the mobile phone industry. …
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Develop marketing options for small business operations
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Download file to see previous pages Currently, Vodafone and 2degree and telecom sell so many brand cell phones like nokia Samsung LG Motorola IPHONE Blackberry etc... There about 80% market for them. We do special mobile phone in the market that’s different with them. We can sell mobile phone price cheaper than them but with good quality and more features. Future growth of the market/products is projected in the following areas:
Dual sim card: that’s mean people don’t need carry two phones on every day. Two sim card and works at same time. People can get two different numbers in one mobile.
TV function: people can watch on the tv in anywhere with mobile phone they have. That’s totally free no cost for that.
Picture message: people can send and received text with it.
Java game: people can download and play java game with it.
Potential customers
Business People, Professionals, Students, Parents, Senior Citizens.
Potential suppliers
Our potential suppliers would be coming from China to ensure cost effectiveness making us competitive in the market in terms of price. Competitors Nokia C2 LG KS660 Dual-SIM Touchscreen Mobile Phone Spice D-1100 Dual SIM PDA Mobile Phone Spice D-88 Dual SIM Mobile Spice D-90 Dual SIM Mobile Phone Complementary business operations and affiliates Mobile Phone carriers like Vodafone, Telecom and 2degrees because they require celphone unit to be able to connect on their network. Publications Local news paper, Chamber Newspapers, School Publications, Market Research providers Can be done in-house to save on cost Market source Industry organisations Local market business organizations like Avondale, business and chamber organizations. Government agencies and departments SEC, Department of Trade and other regulating agencies Local Body organizations Avondale market business organizations. Internet Marketing Trade Me and Stella online shopping website. b) Give a brief description of the following Market Research methods. (P.C. 1.2) i. Questionnaires Questionnaire is a quantitative form of getting information about the market in a form of written questions to obtain useful statistical information from a given sample from the market that determines consumer preference, customer behavior, market hypothesis, etch. ii. Surveys Survey is a quantitative form of getting information about the market’s individual characteristic that comprises the market from a given sample that represents the entire market. iii. Interviews Is qualitative method of getting information from the market through a structured and prepared conversation. iv. Product demonstrations Product demonstration is marketing research method whereby potential customers are asked to sample the product with a condition that tjeu will report its feedback that will be ...Download file to see next pagesRead More
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