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ABC Toy Store - Business Plan Example

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This business plan "ABC Toy Store" discusses how ABC Toy Store can achieve its economic, social and sustainability targets within a specific time frame…
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ABC Toy Store
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Download file to see previous pages ABC Toy Store has the plan to go for international in forthcoming years. In order to achieve it, we will apply a polycentric staffing policy for the first year of marketing. In this approach parent-country, nationals hold key positions at company headquarters while host-country citizens manage foreign subsidiaries (Hamblin, 1974). This staffing style can curtail the risks of cultural myopia. For a multi-domestic strategy, this is considered as the best policy. The Managing Director and General Manager are responsible for the overall running of the store while the daily operations are supervised by sales managers who have a degree MBA in marketing from Boston University and 14 years experience in the related fields.
Whether it is our stores, our systems or our practices, we will be always keen to bring effective changes and improve our standards in-store, customer service and practices. We will especially focus on the following:
ABC Toy Store is a newly established toy store in the United States, looking to establish its office at San Francisco in the first year of its business and subsequently a network of toy stores in ten major cities of the USA. The primary operation of the ABC Store is the sale of entertainment toys, educational toys and items, books, and some other related items with special emphasis on children up to the age of 15 years. Our business plan confirms that we have explored our markets, have reviewed our competitors and made out what we will have to do to force the lock of the markets so as to capture the share away from them. In order to achieve our marketing goals, we have designed a qualified management team with a compulsory financial and marketing experience. San Francisco is an attractive location for tourists, therefore it has been planned to run the store around the clock in 02 shifts. Customers buying toys for their children want value for their money. ...Download file to see next pagesRead More
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