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Propaganda - Essay Example

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It relies on a combination of communication techniques in disseminating information to influence a particular group of people in the society. The focus of propaganda is altering the…
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Download file to see previous pages This is because it has a way of distorting truths.
The media helps in spreading propaganda to reach a wide target audience. The intention of the conveyer of the message is usually to create an understanding that is different from the people’s belief. For instance, a leader can use propaganda to propagate hate in communities. The leader can mislead the masses by giving them false information concerning the ongoing in the government. Interestingly, propaganda contains some element of truth as indicated by Jowett, Garth & Victoria (289). However, propagandist coats the lie with facts to deceive the audiences. Sometimes people who spread propaganda base their information on rumors in most circumstances. In addition, there are occasions when individuals spread propaganda unknowingly.
Authorities use propaganda in justifying certain behaviors in the society. This mode of communication during the holocaust period appeared to support the heinous acts perpetrated by the supporters of the Nazi movement in Germany. Besides, I have come to realize that the use of propaganda can be beneficial of the society. For instance, campaigns to sensitize individuals in the community can take the form of propaganda. Consequently, the government can use it to eliminate fears among the masses by providing information concerning certain events in the society. There are times in which propaganda fails to reach its target audience. For example, the opponents of the ideology might receive propaganda aimed at convincing the supporters of a given ideology positively (Jowett, Garth & Victoria 307). Moreover, propaganda creates confusion when the message conveyed to the audience is incomplete. As such, it has contributed to rise of conflicts in the societies.
The use of propaganda is not a new concept in the society. Records indicate that civilizations used it in communication during the 15th century. It began as a ...Download file to see next pagesRead More
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