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Global Marketing Management - Essay Example

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When venturing into a new market, it is advisable that companies such as Pizza Haven to carry out an analysis of the market using the Porter’s Five Forces, SWOT analsys, and/or the PEST analysis. It is not easy to know or understand people’s preferences and likings in…
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Download file to see previous pages into the Japanese market, they first employed situational analysis measures, which established that Japanese people accepted Coca Cola products and felt flamboyant when wearing jeans manufactured by the Jeans Wear company (Dibb and Lyndon 35). This paper will seek to write a report evaluating the entry of Pizza Haven Company into the Japanese market and analyze the marketing environment of Japan by examining the PEST analysis, Porter’s Five Forces, and SWOT analysis.
Politically, Japan is today experiencing a state of political stability and to some level; one can say that the country is actually “abstaining from political violence”. Japan has a Monarchy form of governance. A monarchy is a form of governance where the monarch leads the country within the confines of the existing un-codified, blended, or written constitution (Sandhusen 40). In all cases, investors from overseas countries consider the aspect of political stability very much before opening their businesses. Since the Pizza Haven Company is willing to invest in Japan, it can choose to locate its premises in certain parts of the country where political stability is highest. In Japan, some provinces where political turmoil tends to hit first result to mass destruction (Buckley 33). By use of questionnaires, researchers established that, this country is indeed politically stable as there have been no cases of coup or high risks incurred due to political instability (Chapman 101)
A new businessperson seeking to invest in an overseas country should consider investing in Japan. This is so because, this country has political freedom, officials uphold the rule of law well, and there are just a few bureaucracy cases. The country’s constitution guarantees investors general respect and offers a systemic platform for upholding the willpower of law making it ideal for Pizza Haven Company to invest in Japan (Gillespie and Hubert 58). This entails that, it is not easy to lose investments through either ...Download file to see next pagesRead More
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