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The Internal Analysis about Toll Group of Asia - Essay Example

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The internal analysis is actually an internal marketing which helps the company to assess its worth to compete in the market. The most important purpose of internal analysis is to keep in mind the risk factors in the relevant market and it helps the company know of its mussels of strength, niches of weakness analysis of capabilities and the audit of the resources…
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The Internal Analysis about Toll Group of Asia
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Download file to see previous pages This study will also focus on the strength, weakness and the threats to the Toll Asia.
Toll group was established in 1888 by A F Toll in Newcastle, Australia. IN 1986 the business was sold to a management led by current Managing Director Paul Little and former chairman Peter Rowsthorn and it succeeded to be listed on ASX in 1993.
The company ranks 25 on Australian Stock Exchange, it has AU$ 9 billion worth of market capitalization and its annual revenue is more than AU $ 8 billion. The company has 30,000 employees in a network of 670 sites in all over Australia and in Asian region. It has the key Australian ports, railway, warehousing, road fleets and the air capacity in transport and infrastructure facilities and it has diverse customer base to catering by the best management of supply chain Toll Asia produces the renowned brands of the world; Colgate, Palmolive, Samsung, Philips, Johnson &Johnson and Yamaha. It also operates in oil and gas supply base SOPS in Singapore as well as satellite bases in Thailand and Azerbaijan to support companies busy in onshore and offshore oil and gas exploration and production. The logistic sector of Toll Asia is very important for Singapore it serves two purposes one is of industry and the other is of enabler. Logistic sector as an industry has the share of 8% in the GDP of the company and it employees 100,000 workers. As an enable the company provides logistics outside Singapore to avoid the cost factors. Singapore offers excellent business connectivity through the strong network of business partners and investors, Toll is caters some 3,000 local and international logistics companies from the countries like US, and countries from Europe, and Asia. It brings multiplicity and classiness to their logistics capabilities, and it makes Singapore the number to attract companies from all over the world for the one-stop supply chain solutions centre for Asia. Gati (from India), PWC Logistics (from Kuwait), Cosco Logistics (from China) and CJ Global Logistics (from Korea) are taking great interest in logistic services. The Toll is the best in storage and off shoring platform getting 70% share. Moreover, it is the largest oil and gas tolls manufacture to help to soar the profit to $ 4billion in 2005. The world class infrastructure, skilled man power has helped many countries to use Singapore as the command and control centre.
Strength:
The integrated strategy of logistics with the smart technology to connect the services and a permanent interfacing with the consumers is the point which distinguishes Toll from others in the market place. It also provides defense logistic services. Mr. Lim Siong Guen the chairperson, Singapore Economic Development board said, "Toll's partnership with Singapore enhances our specialized logistic capabilities for the oil and gas industry. This speaks volumes of Toll's confidence in Singapore as one-stop logistics and supply chain gateway to Asia."(1) He also expressed his intention to enhance the net work of services by expanding intra Asia logistics. As Toll is operating in ...Download file to see next pagesRead More
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