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Sustainable Events Management Course work - Essay Example

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Methodology/Approach: The information in the MCI 2011 sustainability report, particularly the sustainability scorecard was used in this analysis to know the company performance in relation to people, profit, and planet schemes. Also, the report is gauged in terms of the Global…
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Download file to see previous pages Also, MCI delivered satisfactory results in social, economic, and environmental aspects as they conform to the ISO 20121 (event sustainability management system).
The reality shows that more and more businesses have perceived sustainability principles and practices as important success factors in today’s business landscape; hence, they have incorporated these into their systems and activities. Sustainability among these companies are being provided in various societal and corporate initiatives, but most of them are centered on environmental or natural, economic, and social dimensions (Haugh & Talwar, 2010). These dimensions of responsibility are known as the triple bottom line (TBL) approach, which was coined by John Elkington in 1990s (Elkington, 2004). In this regard, various industries are encouraged to give importance on environmental and societal issues in their decision-making and sustainability reporting; this approach can be seen in the MCI group.
The main thrust of this paper is to critically assess the sustainability policy of MCI in relation to the TBL theory. Also, recommendations will be given after the critical appraisal of the company’s sustainability plan.
MCI is a privately held company whose expertise is in the field of event management. It was founded in 1987 by Roger Tondeur and Ursula Wiger, which is currently headquartered in Geneva, Switzerland (MCI, n.d.a.). Furthermore, MCI is one of the leading companies in the event industry with 48 offices in 22 countries worldwide including the U.S, EU, Asia, Middle East, and many more (MCI, 2011). Also, the company expressed that their continuing growth for almost 25 years is attributed to their commitment to sustainable development and corporate social responsibility (CSR) through the application of the TBL theory. This theory has been embedded in all of MCI’s policies, practices, decisions, programs, and reporting. In fact, they are ...Download file to see next pagesRead More
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