Over 30 Workers Trapped After Chilean Copper Mine Collapse - Essay Example

Information is powerful. It can have devastating effects if it is not handled with the necessary caution. In the case of the collapsed Chilean mine, the people involved had diversity, (O’Rourke, 2010). They happened to come from different backgrounds, beliefs and culture. This means they receive information differently. Some can become extremely frightened the mere thought that their loved ones, friends and relatives might die (BBC news, 2010). The company had to bear a lot with this disaster that took place.

This involved keeping the families of the miners calm and fully assured that their interests are going to be taken care of. This had to be a message of hope and patience against a precise enthusiastic mainstream media which presented raw information to the audience. The employees too were totally scared of losing their colleagues. They were expecting an exceptionally strong assurance from the mining company, as well. This left the copper mining company with the responsibility of knowing how to regulate the release of communication and how much information to release to both the relatives and the employees.

The company needed to establish communication between families and the employees. The families needed to know whether their relatives handled enough food and other resources. They needed someone to assure them that enough was being done to rescue them, (BBC news, and 2010). At the same time, they wanted commitment by the company that all of their relatives would be rescued alive. The company needed to sound more convincing that the mainstream media. This is because the media did was doing sensational reporting without paying much attention to the plight of families and employees.

The media were also looking for whom to blame which deed little to address the need of the families. The company needed to communicate with the relatives of the tapped employees, detailing how it was going to meet the needs of the trapped copper