Introduction to Business - Essay Example

Introduction to Business Racial and gender diversity encourages organizations to give equal opportunities to all employees, without regard of theirrace or gender in the work place. Moreover, it entails creating positive attitudes to employees and enabling them gain satisfaction while working with the other colleagues in the same environment. Therefore, this makes the employees feel appreciated and secure in their environment making them more productive. However, encouraging this in the workplace, has made employees for instance, Best Buy create a conducive environment where all employees can be able to perform and work well leading to more productivity.

In addition, the increase of female employees has illustrated this as it has been seen to increase sales to female customers raising their bottom line, and creating a family like environment where every employee is appreciated hence more work done.2The Lorraine motel, which is now a National Civil Rights Museum, is located in Memphis and picked by best buy in conducting training to its employees. Moreover, the motel being where Dr. Martin Luther King, who was a great fighter for black human and civil rights in America was assassinated, makes it an ideal location for training racial diversity employees.

Therefore, Best Buy employs immersion techniques here to enable employees understand the importance of cultural and racial diversity as presented in Memphis. The Memphis environment is ideal in giving managers and employees some of the following: first, managers and employees should understand better the struggles for civil rights and generate respect for individuals of different races in the workplace and customers. Another effect is that it helps employees generate and appreciate cultural diversity among the different races in the world.

In addition, this appreciation enables them to understand each other and be aware of how different races cultures perform in work environment hence appreciate it. Therefore, the trip also highlights the need for equality among different races and that no employee is greater than the other in the workplace. 3A diverse workforce in racial and gender senses has been analyzed to have positive effects on a company’s bottom line in the following manner. First, race and gender diversity caters for customer of all races and gender, hence customers are able to get more personalized services from racially and gender diverse employees who understand them, enhancing their shopping experiences encouraging more sales and consumer loyalty.

Moreover, diverse gender in the workforce creates a more family like environment, which makes employees work as one big family. This helps them share experiences and ideas and assist each other in work related issues hence make them more productive. In addition, gender and race diversity makes an employee feel comfortable in their work environment, and can be able to work effectively and relate to others and customers well without fear of standing out. Since the increase of female employees by best buy in 2003, their female customer revenue has risen to 4.

4 billion currently. This can be attributed to the ability of female employees in order to understand the needs of other females know their preferences and be able to determine future trends before they occur.