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Apple - Case Study Example

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Apple Inc. is the industry leader in the computer and technology world if not the most celebrated technology company in the world. Of course, Apple did not reach the mountaintop without some challenges. Apple…
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Apple What have been the overarching elements of Apple’s overall strategy? Apple Inc. is the industry leader in the computer and technology world if not the most celebrated technology company in the world. Of course, Apple did not reach the mountaintop without some challenges. Apple Inc is no doubt a protégé of one Steve Jobs who can be credited with the success of the Company. He was one of the founders and the creative genius behind the Company’s success.
What is Apple’s business model? Is it working? Since the Company’s inception in 1976, Apple business strategy has been build around innovation and focus on the consumers. In fact, the first Apple computer, the Apple I was late for its much anticipated launch due to improvements that were deemed to assist the end-user but were eventually costly. Apple Inc. dropped its computer name to embrace the new consumer electronic market the Company was indulging in. Since 2007, the company’s business model has shifted from a computer manufacturer to include other electronic consumers’ products. Such products include: the iPod, which was first, launched in 2001. The name change was then realized in 2007 when Apple launched the iPhone. The iPhone combined the iPod and a phone and thus marked a transition period for the Company. Over the years, Apple Inc has come up with more products besides the computers. These include the iPad and most recently, the Company just launched the latest version of iPhone 5. The Company’s strategy revolves around Apple’s ability to design and develop its own operating system, software and hardware that are user friendly (Marino, Hattaway and Jackson 150).
What are the economic segments and characteristics of the PC industry? According to porter’s five forces, the competitive rivalry within an industry proves to be the most restrictive economic force in the PC industry. On the other hand, the threat of new entrants may be the weakest force due to the large amount of capital required for investment in the industry. The other three forces include: the bargaining power of suppliers, the bargaining power of consumers and threat of substitute products.
What is the competition like in the PC industry? The PC industry is an attractive industry due to the huge sums of marks realized however, a Company has to invest a lot of capital and has to be innovative to survive. For Apple’s case, the PC industry is an attractive industry for the firm due to their continuous innovation and massive revenue. As of the year 2008, Apple Inc was the third placed in terms of market share in regard to the PC market. Apple Inc was behind Dell Inc and HP, which controlled 32% and 25% of the PC market’s share with 8.5% of the market’s share. The Second quarter results for 2008 were a 2.1% improvement in market share and one position improvement from the previous year (Marino, Hattaway and Jackson152). Due to Apple’s continuous innovation and focus on the end user, the Company has gained an edge over some of its rival competitors in the PC industry. Acer Computer is one of the Companies Apple topped over in 2008.
What is your assessment of Apple’s financial performance over the past five years?Over the past five years, Apple’s financial performance has been impressive. According to the financial statements for the years 2005 till 2007, the Company has reported net profits of $1.3 billion in 2005, $1.9 billion in the 2006 and $3.4 billion in the year 2007. Consequently, the earnings per share for the Company increased from $1.55 to $3.93 in years 2005 and 2007 respectively. In order for Apple to attract more consumers, they should lower their retail prices so that they can compete with their competitors.
Works Cited
Marino, Lou, John Hattaway and Katy B Jackson. "Apple Inc in 2008." Case. 2008. Read More
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