Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Audience Analysis Memo - Assignment Example

Comments (0) Cite this document
The memo will include the perceived audiences, their needs, thoughts, expectations and the imperativeness of the document. The project being…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Audience Analysis Memo
Read TextPreview

Extract of sample "Audience Analysis Memo"

Audience Analysis Memo June 9, of the Audiences for the Final Project Student
The memo offers audience analysis for the final project in which various resources are utilized to generate the required profile. The memo will include the perceived audiences, their needs, thoughts, expectations and the imperativeness of the document. The project being undertaken is about cross-cultural edification prior to conducting business in China.
The memo allows one to plan the final project by establishing the primary and derivative audiences, together with their requirements. Additionally, the memo presents the attitudes from the perceived audience together with their anticipations, regarding the project being undertaken. Offering these descriptions have considerable influence on the completion of the presented project since these descriptions provide the focus points.
Audience Analysis
The primary audiences are decision makers of the senior level who include CEOs and other executives involved in global business. The secondary audiences are the middle management that usually facilitates communication between the senior management and workers without management roles (Adebi, 2008). Other audiences may comprise of business players in the industry and regular workers. The audiences have profound educational backgrounds and their job responsibilities may include change management, eradicating barriers and creating an organizational culture (Adebi, 2008). The age ranges between 25-65 years with the gender being well distributed throughout the company’s positions.
The audience possesses diversified ethnic background with most being from China, which serves as the host country. The religious beliefs ought to be considered due to the diversity of the employees (Didier, 2002). The audiences have little knowledge concerning the topic and, therefore, require deep training regarding the matter. The audiences have considerable interest regarding the topic and offer positive attitudes towards the topic. The audiences require cross-cultural knowledge, since they have to cope with individuals possessing diverse cultures in China. Therefore, the audiences expect to acquire knowledge concerning cultural diversity, and ways to avert bias at the workplace.
Adebi, P. (2008). Middle managements role in managing change. Retrieved from
Didier, M. (2002). Audience analysis questions. Read More
Cite this document
  • APA
  • MLA
(“Audience Analysis Memo Assignment Example | Topics and Well Written Essays - 250 words”, n.d.)
Audience Analysis Memo Assignment Example | Topics and Well Written Essays - 250 words. Retrieved from
(Audience Analysis Memo Assignment Example | Topics and Well Written Essays - 250 Words)
Audience Analysis Memo Assignment Example | Topics and Well Written Essays - 250 Words.
“Audience Analysis Memo Assignment Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Audience Analysis Memo

Audience analysis

...? My speech on marijuana legalization and use argues that, whatever the public policy position we end up adopting is, abuse needs to be a concern andfacts need to be rectified. My intended audience are adolescents, particularly 12-17 year olds, who are either smoking marijuana or are at risk of doing so (e.g. peer group that uses marijuana frequently, bad families or emotional problems that might make a joint tempting, etc.) Teenagers get a host of information on marijuana, and I'm afraid a lot of it is dishonest. It seems that many anti-drug advocates are concerned only with stopping kids from smoking through any means necessary, not honesty, not respecting them and not making clear why in any real way. PSAs that...
1 Pages(250 words)Research Paper

Audience Analysis Paper

...?What characteristic of the audience must you consider? The presentation of quarterly sales information is to be done in front of stake holders, sales people and customers. This is quiet a variety of group considering that each one has a different interest in the company and hence each piece of data will be interpreted differently by individual groups. There are three distinct categories of customers and their characteristics 1) Stake Holders: There are people who have invested in the company by buying its shares, debentures or even giving their service to the organization. They will be more concerned with the stability and growth of the company. New initiatives will be of less importance to them as long as the company is...
4 Pages(1000 words)Essay

Businses Finance

5 Pages(1250 words)Speech or Presentation

Audience Analysis

...Audience Analysis The initiative to start a cheap travel of choice to connect Hawaii islands of Oahu, Kauai, and Maui to their mainland was a great economic idea. However, a judge halted the project two days before startup citing an incomplete environmental study .An environmental assessment of the project can resolve the controversy between the Hawaii residents and the Supper Ferry Company. In presenting this solution, the paper will analyze the audience with an aim of convincing them on what to do and how to do. Audience analysis takes place at the initial stages of a project and involves assessment of information presented to the...
2 Pages(500 words)Essay

All-Weather Case Audience Analysis Memo

...Memo June 16, Miguel and Linda Doug All-Weather Case 2.19 Audience Analysis Memo Purpose of communicating/information in the message After studying the contents of All-Weather Case, I hereby present my well-thought analysis to you concerning the discussion between Doug, the VP of Human Resources and vice president (VP) for the marketing department of All-Weather Company. The information given shows that All-Weather Company is a mid size company in the Western region of the country dealing with all types of doors and windows for houses. This means that it is a busy company with a lot of customers, and; therefore, customer service is necessary for the...
1 Pages(250 words)Essay

Audience Analysis

...GUN CONTROLS – Audience Analysis (Audience and Ownership Demographics) of (affiliation) Gun Controls Violence in America today has reached alarming proportions due to the easy availability of guns. People do not feel safe anymore, whether at work, at school, at a church, in the parking lot, inside offices, inside supermarkets, and practically everywhere. There is a proliferation of the kind of powerful assault-type weapons because of a pervasive gun culture. This culture is due to the Second Amendment which guarantees to the citizens their right to bear arms, a throwback to the pre-independence period but certainly an anachronism in modern society. Why would people carry guns in the first...
1 Pages(250 words)Essay

Audience Analysis

...Audience Analysis This essay targets a heterogeneous audience in terms of age, races, and cultures; they range from Black,to White, to Asian. They are all very diverse in terms of hometowns, jobs, schools, and etcetera. However, despite all these diversities, there is a common ground that brought them all together; their line of thoughts and ideas. This is an audience comprised of people who share common interests in life; they have somewhat similar ideas, thoughts, and perspectives. My audience is of an age group ranging between 18-27 years old. They are young adults in general who share similar interests. This in turn puts most of them in a...
1 Pages(250 words)Essay

Memo Audience Analysis

...Memo Report: PepsiCo Ltd PepsiCo 700 Anderson Hill Road Purchase, NY 10577 (Your name) Date: 19/04/2014 Subject: Insights into Business Expansion to China for PepsiCo Business Executives Expansion of PepsiCo to China requires that its business executives have an understanding of the dynamics of doing business in China. For a successful market entry, it is paramount that a company ought to study the market before engaging in a given business. China presents a different culture from that of the traditional markets, which are mainly concentrated on the west, mainly United States and United Kingdom. These aspects make it possible to identify an entry strategy for the business in China. Most of the business executives are mainly senior... from...
2 Pages(500 words)Essay

Audience Analysis

...the speaker to understand the audience better. Knowledge of the audience is important and it should be upon the speaker to know the audience even before the presentation (DeCaro, Adams, and Jefferis, p. 1-2). This implies that a good speech involves having good knowledge of the audience in order to base the arguments based on matters they can relate to. Knowledge of the audience forms the main basis of making an audience analysis. Works Cited American Red Cross. (2014). The importance of student blood donors. Retrieved from Baum, A. (1997)....
2 Pages(500 words)Essay


...Memo Audience profile The audience for the memo is Anne Brown, Division Manager. Ms. Brown is a manager at the company and, therefore, an internal audience. She has extensive understanding of the topical issue since she has been at the center of the implementation of the entire project. The company mandated Ann Brown with managing the detour. As such, she understands every aspect of the project. All she needs to know in this context is the effects the detour is likely to have on the local communities. She, therefore, demands an exhaustive analysis of the local Indonesian community concerning the inconveniences they may suffer during the...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Audience Analysis Memo for FREE!

Contact Us