All-Weather Case Audience Analysis Memo - Essay Example

Memo June 16, Miguel and Linda Doug All-Weather Case 2.19 Audience Analysis Memo Purpose of communicating/information in the messageAfter studying the contents of All-Weather Case, I hereby present my well-thought analysis to you concerning the discussion between Doug, the VP of Human Resources and vice president (VP) for the marketing department of All-Weather Company. The information given shows that All-Weather Company is a mid size company in the Western region of the country dealing with all types of doors and windows for houses.

This means that it is a busy company with a lot of customers, and; therefore, customer service is necessary for the company to maximize on its profits.Primary and secondary audiencesThe VP is the primary audience in the conversation. The secondary audience includes the other four managers in the marketing department of the company, and the other seven executives. The number of audience determine how Miguel, Linda and Doug as they prepare to meet the marketing department. In order to pass the message about benefits of using the newly introduced performance appraisal system in the company, it is crucial to understand the audience first.

Convincing the audienceIn order for the speaker to convince the audience, he or she must defend each point in support of the message he wants to pass. In this case, the speaker must understand the working of the Web-based system and the unique features it has that rates it higher than the ordinary methods of appraisal. The speaker has to expect objection from the audience either due to ignorant about the new idea or its viability. The speakers need to create a favorable atmosphere to the audience to attract them to listen keenly as they explain the new idea.

Benefits of Web-based performance appraisal systemThis system will help save on the time lost in managing the ever increasing documents of staff records in the company. Since the company has a large number of employees, it is necessary to keep track of each member of the staff and increase efficiency during staff appraisal.The system will enable the company to increase its net profit from the current $25 million by reducing the company expenses. Presently, the company is spending a lot of its income on running costs, which are unnecessary due to ordinary data handling methods.