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Research Methods : individual Report - Essay Example

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Stretching from satire, to information and entertainment, UCC has cut its niche to being the next big thing. Millions of people, especially…
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Download file to see previous pages The exercise used both qualitative and quantitative primary research for results. It had number of 10 interviewee respondents on the quantitative and on the qualitative had 50 respondents from the questionnaires, which had an 81% response rate.
User Created Content sites have continually attracted the attention of many in the business and scholarly circles. As a result, the number of academic research papers is rapidly accumulating. Different research paper have expressed different opinions on this global trend and shed more light on its capabilities. The underlying fact is UCC has become a significant media through which user express themselves and interact with other people online (Boyd and Ellison, 2008).
User Created Content (UCC), also known as Consumer Generated Media (CGM) or User Generated Content (UGC), refers to any media created and uploaded to the web by individual users. UCC ranges from a comment on eBay; a narration of how bad one’s day was on BlogSpot; a video uploaded to vimeo or a profile on Twitter. UCC has existed in various forms since the internet first made its mark in the world. Over the last decade, increased access to the internet and advancements in search technologies has seen the rise of UCC as a leading form of global media (Platform Status Report, 2008, pp.3)
The Organization for Economic Co-operation and Development (2007) outlines three central characteristics of UCC. First, it must be available either on a site that is publicly accessible or on a “social networking site only accessible to a select group of people” (pp.18) although UCC could be made by and individual and “never published online or elsewhere.” This excludes emails and instant messages sent via the internet. Secondly, a certain level of creativity has to be evident in the works published or even adapting already existing works to construct a new one. This means that users must “add their own ...Download file to see next pagesRead More
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