Creativity and entrepreneurship - Essay Example

The social network studies scholars had claimed that creativity of an individual or a concern is significantly dependent on social networks that are static over time. The static network concepts are basically one network point at a time. Here networks are either described on the basis of their position or strength. However, it should be noted that the precise relationship existing between social network and creativity is not clearly known. Even so, it is believed that creativity of an individual or an organization is a component of social process.

At the initial stages it was believed that social networking viewpoint of creativity was only a “one dimensional static concept” (Perry-Smith and Shalley, 2003). However, over time it is found that the concept can be multidimensional in nature, including both static and dynamic perspectives. Creativity and progress of an organization can only be tackled by its promoters or entrepreneurs. This essay will analyze the most appropriate approach of social networking perspective of creativity in context of entrepreneurship.

The social network perspective has been advocated by Perry-Smith and Shalley (2003), which identifies interpersonal interaction and interpersonal communication as two important antecedents or precursors to creativity. This concept has been previously agreed upon by various scholars such as Amabile (1996) and Woodman, Sawyer and Griffin (1993), proposing that communication of information and ideas enhance creativity. Interpersonal communication has been linked to creativity and knowledge level skills.

Similarly, interpersonal interaction includes communication with people across diverse backgrounds, specialization areas and responsibilities (Woodman et al., 1993). Thus, one of the major factors differentiating social network perspective is its dynamic relationship and