StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing exam - Essay Example

Comments (0) Cite this document
Summary
It is also called as internal communication, internal marketing and employee engagement but in essence they all mean the same. The concept of internal…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Marketing exam
Read TextPreview

Extract of sample "Marketing exam"

Download file to see previous pages When organizations test themselves internally, they create the environment of discovering opportunities. Internal marketing helps in building team spirit. It empowers the employees to take a view of the organization from the perspective of an owner. When employees are more engaged to the organization, their care and concern for the organization rises.
Nowadays, most of the companies believe in satisfying internal customer (employees) first and after that they choose to satisfy their external customers (customers). The concept behind this idea is that when internal customer will be satisfied, then the external customers will eventually get satisfied by the quality of service provided by internal customers to them.
Internal Marketing helps in keeping employees happier. Happier employees will keep their customers happy. Internal marketing makes employees consider themselves as an integral part of organization which motivates them.
Apart from the media communication, customer service is all about building long-term relationships, connection and trust. Internal marketing enhances employee recognition which ultimately helps in improved and better customer service. (Thomspon, 2010)
For planning internal marketing, the management of the organization, the employees and the customers must be in harmony. Only by this way, an organization can become customer oriented organization. Other important elements to be included in marketing plan include; target perception, internal marketing objectives, program measurement, communications strategy etc. (CBS News, 2007)
According to Varey (p.80, 2000), there are some important barriers in implementing internal marketing. Organizations face a lot of resistance in the acceptance of internal marketing organization-wide. Resistance to change from the side of employees is the major obstacle in the implementation of internal marketing. Apart ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing exam Essay Example | Topics and Well Written Essays - 4250 words”, n.d.)
Marketing exam Essay Example | Topics and Well Written Essays - 4250 words. Retrieved from https://studentshare.org/miscellaneous/1594184-marketing-exam
(Marketing Exam Essay Example | Topics and Well Written Essays - 4250 Words)
Marketing Exam Essay Example | Topics and Well Written Essays - 4250 Words. https://studentshare.org/miscellaneous/1594184-marketing-exam.
“Marketing Exam Essay Example | Topics and Well Written Essays - 4250 Words”, n.d. https://studentshare.org/miscellaneous/1594184-marketing-exam.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing exam

Illegal Immigration

2 Pages(500 words)Essay

MARKETING COMUNICATION- exam questions

...?Marketing Communication-Exam Questions Table of Contents Advertising 3 Cinema Advertising 3 Television Advertising 4 Sales Promotion 6 Internal Marketing Communication 7 References 10 Advertising Advertising is essential for a business to promote its products as well as services. Advertisement is the means to offer product to the customers by creating awareness about the company and establishing a brand about what it is offering. There are several ways to advertise a product, i.e. word-of-mouth, newspaper, internet, radio, cinema and television (Ilango, 2011). Cinema Advertising Cinema advertising is a medium to promote a product in order to create awareness among the consumers. Cinema...
4 Pages(1000 words)Essay

Marketing - Exam on Marketing

...?Exam I. Integrated marketing communications is a comprehensive approach to marketing communication. It follows that it is greatly important for those in the field of advertising and marketing to understand and appreciate all the various integrated marketing communications tools. Integrated marketing communications is a comprehensive approach to marketing and advertising that is customer centric and data driven. Within this spectrum of understanding integrated marketing communications involve the development, coordination or an organization’s advertising strategies and resources. The role of integrated marketing communication is to use advertising as a means of creating a sound and meaningful relationship between the business... and the...
3 Pages(750 words)Essay

Security Police and Social Media Use for Organization

6 Pages(1500 words)Research Paper

Final Exam - Marketing Audit

...? Final Exam - Marketing Audit Table of Contents Table of Contents 2 0 Apple 3 2.0 Answer 3 3.0 Answer 2 3 4.0 Answer 3 4 5.0 Answer 4 4 6.0 Answer 5 4 7.0 Answer 6 5 8.0 Answer 7 5 9.0 Answer 8 7 References 8 1.0 Apple Apple Inc. has been selected for Marketing Audit process. Apple Inc. is renowned American consumer electronics Company. The company is headquartered at Cupertino, California, USA. The company was founded by Steve Jobs, Ronald Wayne and Steve Wozniak in the year 1976. They have established more than three fifty retail outlets across the globe. The company revolutionized the concept of computing by introducing iPhone, iTune, and iPods to customers. 2.0 Answer 1 My impression...
4 Pages(1000 words)Research Paper

Marketing Exam Questions

...?Running head: MARKETING 18th December Question A As the competition in the local and global market becomes stiff, many organizations have turned into using internet as one of the avenues to market their products. Internet marketing entails the use of email and web to advertise or promotes brands in the market with an aim of increasing consumer awareness resulting to high sales. Three major areas that make up the internet marketing include email marketing, social media marketing and web marketing. Web marketing entails use of web sites and search engines to provide...
8 Pages(2000 words)Assignment

International marketing exam

...Market Segmentation Introduction Market segmentation is the identification of the buyer subsets within a market, demonstrating same buyer behaviour and sharing similar needs (Croft, 1994). The world is composed of millions of buyers with their own sets of behaviour and needs which the seller has to take into consideration. Segmentation allows the seller to better satisfy the needs of the customers - existing or potential. Some questions that can help businesses in market segmentation are: Can the organization make a profit out of the segment (is it viable)? How easy is it for people to get into the segment? How accessible is the segment? Can the business obtain real data...
4 Pages(1000 words)Essay

Marketing exam model answer

...Marketing Exam Model Answer Answer 1 The traditional definition of marketing has significantly moved away from product based to focus on customers. The traditional marketing concepts were centred around the consumable products with emphasis on 4Ps. In the contemporary environment of competitive global business, marketing has evolved to encompass various inter-related issues and factors that impact customers’ changing preferences. The products therefore have become secondary to the requirements of customers. The transactional marketing which primarily relied on mass consumption has become redundant because customers today cannot be...
2 Pages(500 words)Essay

Marketing Communications Exam Questions

...Marketing Communication Exam Questions Question The brand personality framework refers to the system of identifying brands through associating them with human characteristics (Aaker, 1997:348). Brand personality framework provides the means of measuring the personality of a brand under five humanistic characteristics. First, sincerity is a characteristic that assess the genuineness, honesty and cheerfulness with which a brand/service is offered, where excitement measures the daring and spiritedness of the brand owner and competence measures the reliability and efficiency of a brand (Aaker, 1997:349). Sophistication is a brand personality characteristic that displays the glamour of the consumer, while...
5 Pages(1250 words)Assignment

Staging Festival Events Management Law

9 Pages(2250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing exam for FREE!

Contact Us