Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Strategic retail plan for Spinneys - Essay Example

Comments (1) Cite this document
Arthur Spinneys initiated the supermarkets’ development in 1924. Spinneys started operations in Egypt and started with one store dealing with groceries and fresh produce. By the end of…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Strategic retail plan for Spinneys
Read TextPreview

Extract of sample "Strategic retail plan for Spinneys"

Strategic retail plan for Spinneys Strategic Retail Plan for Spinneys Spinneys refer to a chain of supermarkets operating in the Middle East and North Africa. Arthur Spinneys initiated the supermarkets’ development in 1924. Spinneys started operations in Egypt and started with one store dealing with groceries and fresh produce. By the end of 2011, Spinneys had opened seven stores. A situation audit is a continuous re evaluation process in a company. It involves continuous keenness of daily changes in the company and its external environment and how their effect will be felt in future. Situation audit gives a strategic plan of company future prospects and suggest ways of reaching the future successfully (Anderson, 2005). This paper will conduct a situation audit for Spinneys.
The plan will involve doing an analysis of the company internal and external activities. This will mean doing a SWOT (strength, weakness, opportunity and threats) analysis. The plan will assist in developing the mission statement and assist in developing the core values of the business. The plan will help in developing goals and suggest ways of accomplishing those goals. Spinneys require an effective, strategic plan to continue growing and improving. The plan assists in monitoring and evaluating the company capabilities. The plan will provide crucial information required to update and improve the company in general. A situation audit for Spinneys will commence with a frame work evaluating the objectives, strategy and capabilities of the company (George, 1987). The frame work will assist the company gauge its’ strength, know its areas of improvement and how to relate with the external environment. Spinneys mission statement is to create value to customers, employees, share holders and all partners. This mission statement is not effective as it does not give a continued direction and focus of the supermarket chain stores (Steen & Avery, 2010). A vision statement should show hope for the company and customers. Spinneys vision statement states the desire of the company to grow in Lebanon. The statement has failed in that it does not show any hope for the customer.
The value statement is equally valuable in a situation audit. It depicts the fundamental values of a company. Spinneys’ value statement which include - Respect, Integrity, Customer Satisfaction, Team Spirit, Performance and Corporate Citizenship combines the interest of all stakeholders. The external analysis of Spinneys Company is favourable. The company stake holders have a positive impression. Spinneys Company enjoys volume sales. This has resulted from the good reputation of the organization and professionalism of the workers. However, the company has been a victim of civil war and political instability in some countries like Lebanon. In identifying strategic issues, the company must continue developing strategic goals to achieve in the coming years. The goals should reflect the core values of the business.
The company should continue hiring employees who has specialised qualifications to assist in implementing strategies. The development of an effective, strategic plan has helped the Company to continue enjoying a substantial market share. The company has taken the initiative to preserve the environment like introduction of re usable bags and use of energy saving bulbs. The company has also banned smoking inside its stores. The company is also supporting the community through funding of charitable events. In conclusion, the stores champion the needs of each and every person around them.
Anderson, G. (2005). Framework for marketing planning. Michigan: Michigan Business School.
George, C. (1987). Antarctica, Cambridge conservation and population. New York: G.C.L. Bertram publishers.
Steen, T. & Avery, J. (2010). Marketing Analysis Toolkit: Situation Analysis. Harvard: Harvard University press. Read More
Cite this document
  • APA
  • MLA
(“Strategic retail plan for Spinneys Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from
(Strategic Retail Plan for Spinneys Essay Example | Topics and Well Written Essays - 500 Words)
“Strategic Retail Plan for Spinneys Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
jerald63 added comment 21 days ago
Student rated this paper as
At first, I thought 2 of pages is too much for such a subject. But now I see it could not be done smarter. As the author starts you see the difficulty of the topic. I’ve read all at once. Wonderful paper

CHECK THESE SAMPLES OF Strategic retail plan for Spinneys

Organisational Behaviour

... through the use of primary sources that describe the company's operations and structures. Spinney's Overview Organisations are set up to achieve a definite purpose. Thus, it comes with important systems and structures that enables the components to take inputs from the external environment and process them to output (Perrow, 1970). Hence the term organisation is used to signify the machinery or system for the attainment of a given mission by an entity. Spinneys is a Lebanese supermarket chain which is a subsidiary of Spinneys Global which operates in the Middle East and North Africa (MENA) region. It is involved in the retail industry. As such, their business model involves the acquisition of foods and other goods from producers... factors...
14 Pages(3500 words)Assignment

Retail Store Marketing Plan

...? Retail Store Marketing Plan Table of Contents SECTION I 3 Apparel Retailing Industry: A Brief Overview 3 of the Business 3 SECTION II 4Store Name and Store Image 4 Target Markets for the New Store 4 Competitive Advantage Offered by the New Store 5 SECTION III 5 The Store Layout 5 Store Atmosphere 6 Visual Merchandising and Sales Promotion 6 In-Store Customer Service 7 SECTION IV 8 Location Strategy 8 REFERENCES 9 SECTION I This report provides detailed information about the global retail industry and its growth rates in the recent past. The report will however specifically focus on the apparel retailing sector. The purpose of this report is to make a...
5 Pages(1250 words)Assignment

Strategic Plan

...?Contingency plans for Hawaiian Airlines Introduction: Hawaiian Airlines is entrusted to giving s with an efficient performance level as wellas quality service that ranks among the highest in the industry. This contingency plan for Hawaiian Airlines mainly revolves around three elements: very aggressive growth, inter-island competition risk and branding strategy. Risk: Risks are generally perceived in a negative sense; however, in reality they are just situations or events that may happen and, if they do occur, will influence the original plan of the organization. There is medium risk in aggressive growth, low risk regarding the market share in inter-island services and high risk in...
3 Pages(750 words)Essay

Spinneys Supermarket

... increasing its revenue. This paper will seek to address the differentiation generic strategy by Spinney’s Supermarket. The resources and capability of the firm in implementing this strategy will also be addressed. Differentiation generic strategy is the manner in which a company generically differentiates its products by classifying them in any possible aspect. The main aim of the strategy is to fight Porter’s five factors of competition, and to win the firm’s products brand loyalty from customers. Indirectly, points out Pradhan & Pradhan (2009), this helps in eliminating any potential competition by the rest of the firms operating in the same industry. The direction taken by the organizations is influenced by the strategic plans... , virtue...
4 Pages(1000 words)Research Paper

The Food Sector of Saudi Arabia

...a critical part in food and beverages shopping. In the recent past, there has been a steady increase in the number of hypermarkets especially with retail chains such as Spinneys, Carefour and Lulu. These players have been dominating the supermarket of China. These retailers collaborate with the local companies in the process of import and export of food and beverages. However, small grocery retailers depend on consolidated supplies for stock consolidation. Recent surveys from various agencies have pointed out that features such as freshness and quality of food products, customer services and store locations are important in determining the decision making process during...
22 Pages(5500 words)Research Paper

Strategic Plan

...? STRATEGIC PLAN TO CONTROL WORKPLACE STF due Executive summary Slips, trips, and falls (STF) in the workplace is the number cause of major injuries. Examples of major injuries brought about by STF include muscular skeletal disorders and or falls from height. Majority of STF incidents are avoidable by proper risk assessment and management control. Rudd Corporation is a small manufacturing company that deals with the manufacture of automotive and heavy machinery parts. The company suffers vastly due to lack of effective preventive maintenance; resulting to machine breakdowns and lack of proper production within the affected departments. In the year 2009, the company employees experienced several issues...
3 Pages(750 words)Essay

Strategic Plan

...Strategic Plan The objective of the essay is to proffer a strategic plan given the following scenario, towit: “You are in charge of an electronic sensor manufacturing company. Your company was formed when a former monopoly was broken up into identical competitors. Fortunately, the industry is growing up at a healthy rate, but customers expect smaller, fastest and cheapest sensors every year. In addition, your competition is out to leave you in a dust. To beat them, you have to improve your product line while increasing your productivity. Not easy in a competitive environment. No doubt, you are going to encounter various issues with your business and your performance in the sensors marketplace.” A prescribed template is to be used... . ...
2 Pages(500 words)Essay

Strategic Plan

...Strategic Plan: “Sir Harry” Strategic Plan: “Sir Harry’s” Corporate Profile “Sir Harry’s” is an upscale lounge proposed to be located at 338 Kamokila Blvd, Kapolei, HI 96707. The proposed location is a bustling commercial district with other business establishments like Starbucks, Home Depot, Outback Steakhouse, the Makaha Towers and Campbell Industrial Park. There are bars within the area such as Chili’s Grill & Bar, T Spot Hideaway, and Aloha Bar-B-Q. However, “Sir Harry” will be distinct from other lounges due to the sophisticated ambiance and premium drinks and food items that would be offered to target clients from the AB crowd. To complete the strategic plan for “Sir Harry”, a SWOT analysis would be provided, in conjunction... offices...
4 Pages(1000 words)Essay

Strategic plan

...Strategic Plan There is the recognition that a control and feedback system is necessary to keep the organization on track with the strategic plan. The nature of the control and feedback system implements systems theory as a means of considering the comprehensive elements of organizational behavior (Kilian, p. 32. Classical control theory considers that a feedback is implemented as a means of controlling states or outputs of a dynamical system (Goodwin, p. 10). Fig. 1 demonstrates a traditional feedback system as articulated in technical terminology. Fig. 1 Feedback Loop While open and closed feedback systems structures are oftentimes implemented in engineering...
2 Pages(500 words)Research Paper

Strategic plan

...STRATEGIC MANAGEMENT Strategic Management Strategic management in an organization involves the formulation and implementation of policies, plans, and procedures that effectuate the achievement of the set goals and objectives. This essay assesses the different concepts in strategic management and their applications. One of the key concepts in strategic management is goal setting. Goal setting involves coming up with a business’ objectives, values, and mission and vision statements (Jeffs, 2008). Goal setting facilitates the survival of a business and maintains competence. In future, I will apply this concept to generate ideas that maximize profits, revenue, and shareholder’s wealth. In this case, I will come up with strategies... that...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic retail plan for Spinneys for FREE!

Contact Us