Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Marketing and research - Essay Example

Comments (0) Cite this document
The main advantage of using the 4ps is that, it provides a platform to describe the product and the best marketing strategy put in place. The use of financial statements is vital to the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Marketing and research
Read TextPreview

Extract of sample "Marketing and research"

Download file to see previous pages STOP D is a testing machine that is used to test if someone has PTSD (post-traumatic stress disorder). The machine was invented and put into implementation by a renowned clinical psychologist who has worked with PTSD patients for long. The machine works by estimating the level of trauma that a person has and the amount of distress that the person experiences, and then, calculates the PTSD of the person. The test is also able to know the right kind of medication necessary for the patient and the prescription without the psychologist having to be there in person. At the same time, the test also gives the evidence to concerning the choice of the particular medication and how to improve the recovery process (DR. Mulhall 2011).
STOP D is computerized meaning that everything done is recorded in a computer and then, the computer does all the judgment using the artificial intelligence that is installed. Later the computer comes up with the best solution to the problem as detected. There are lots of advantages for the computerization of the machine. Each time the test is done the method is the same; this reduces any chance of error that might occur unlike in cases where humans were to perform the same test. Due to the computerization the test is fast and every record is recorded and given within a very short time unlike when the test was done by a person. The machine has a touch screen that is used by the patient to enter their details, and to access the medication (DR. Mulhall 2011).
New products in the market such as STOP D may require a high amount of finances so as to create awareness amongst its target market. Further, looking at the product life cycle; STOP D is a newly introduced product in the market; it is most probably in its growth phase of product life cycle. This stage is characterized by high advertisements, and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing and research Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Marketing and research Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from
(Marketing and Research Essay Example | Topics and Well Written Essays - 1000 Words)
Marketing and Research Essay Example | Topics and Well Written Essays - 1000 Words.
“Marketing and Research Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing and research

Marketing Research

...?Marketing Research Introduction Before a marketing problem can be solved, it has first to be properly defined. Unlike the usual problem definition typical in everyday applications, the marketing problem has to be defined in such a way that it meets specific criterion to serve the marketing function. These are discussed in the following answers to the given questions. (1) What ‘problem definition’ means in the context of market research Problem definition is the first step in any research project or in the course of decision-making in an actual business situation. For ordinary research,...
6 Pages(1500 words)Essay

Marketing research

...) of ?90.00 million. The report aims at finding out the better option among the alternatives to fix the deal, that is, which option will act better for Alpha plc, and which for Delta Plc. To find out the answers for these questions, the net present net value is calculated, and searched for any other option to be suggested. In this report, the first step is gathering the financial information (given in the case itself) and combining it appropriately. Then the present net value and the market value of each share are taken into consideration. The findings from the calculation is, The Delta plc team chooses every stock offer for the reason that, the alternative gives Delta plc the highest premium. Introduction: A capitalist...
8 Pages(2000 words)Assignment

Marketing Research

...Market Research Exploratory designs describe a movement by designers and artists, to engage into exhaustive process of finding out more ideas and results in the field of arts and designing. The main intention of the exploratory design is to use dimensions that dig deep into the problem at hand, in the process of finding a solution. Exploratory designs enable the exploration of new experiences, mediums, cultures, and collaborations. Additionally, the explanatory design acts as a guide to designers as they determine new ways and techniques of doing things. This is based on the unavailability of the correct and best processes of approaching tasks. Moreover, it gives the researchers and...
4 Pages(1000 words)Essay

Marketing Research

...Dream have to be a success in the market. I believe that Paradise Foods should discontinue its promotion of LaTreat and instead get behind the concept of Sweet Dream. Barbara Mayer has her own self-interest at heart when she says that LaTreat should be the sole focus of the company’s strategic efforts. LaTreat has now been established in the market for a few years, but the product’s growth rate is slowing down. For Paradise Foods to retain a stake in the frozen desserts market, a new product needs to recapture some of the customers who were once loyal to LaTreat but have since grown tired of it. In addition, there has been increased competition in the market, and this...
3 Pages(750 words)Essay

Marketing research

...?INTRODUCTION: In the business world, bringing in an untested idea is a bad idea. Wisdom calls that before spending considerable amount on designing,manufacturing, marketing and selling the product business shall investigate the perspective of customers or consumers. This investigation leads to market research. With technological advancement, researchers are indulging in online researches and collecting data through different online survey methods. Ladner, Wingenbach and Raven (2002) report “a simple Internet query of ‘Web-based surveys’ produce[s] over 18,500 matches”. Moreover on its growing popularity Skitka and Sargis (2006) stated that in 2003-2004 American Psychological Association Journals had at least one article published... survey,...
8 Pages(2000 words)Essay

Marketing Research

.... "Projective Techniques For Brand Image Research: Two Personification-based Methods Explored." Qualitative Market Research: An International Journal 10, no. 3 (2009): 300-309. Howard, Richard D., and Kenneth W. Borland. "Integrating Qualitative And Quantitative Information For Effective Institutional Research." New Directions for Institutional Research 2010, no. 112 (2010): 109-115. Howe, Kenneth, and Margaret Eisenhart. "Standards For Qualitative (And Quantitative) Research: A Prolegomenon." Educational Researcher 19, no. 4 (2008): 2. J. Creswell,” Research Design: Qualitative and Quantitative Approaches. A business journal focusing on research methodology (2008):17 J.Mason,” Qualitative Research; journal focusing on research... As A...
12 Pages(3000 words)Essay

Marketing Research Research Paper

...Task Research Planning for Decision Making Task 1a Taking either your organization, or one of your choice, create an effective marketing researchbrief to examine customer awareness, usage and attitudes towards the organization's website. The brief should include all of the standard sections and should have a minimum of FOUR objectives. Introduction The tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing...
28 Pages(7000 words)Research Paper

Marketing Research as a Base for Formulating Marketing Decisions

...1). Explain the ways that Internet has affected and changed how marketing research is undertaken. Marketing research is fundamental in formulating marketing decisions – the decisions of what consumer segments to serve with what products/services, at what price, through which channels, and with what type and amounts of promotion. (Wrenn, Loudon & Stevens, 2002, p. 1) It builds extensive internal database so that decision makers can identify marketing opportunities and problems as well as plan programs, and evaluate performance. Today, particularly in the backdrop of globalisation, marketing research has...
6 Pages(1500 words)Assignment

Marketing and Research Problems

.... The organization in theory could decipher the formula to create the new product. If this occurred a potential marketing problem the firm faces is that the new products might cannibalize other existing products the company offers its customers.” Product cannibalization occurs when a company decides to replace an existing product and introduce a new one in its place, regardless of its position in the market” (Komrinos, 2002). Another con is that the firm would have to spend a lot of money on research and development to introduce this product to market. The college faces a major problem associated with the inability of the organization to attract young talented college...
2 Pages(500 words)Essay

Marketing Research

...Marketing Research: Horse Meat Scandal in Burger King Table of Contents Executive Summary 3 Introduction 4Background 4 Competition 4 Burger King Overview 5 Problem Statement 5 Research Aims and Objectives 5 Methodology 6 Research Design 6 Measurement Variables 6 Results 6 Scandal Effects on the Attitude of the consumers 7 Effects to Market Expansion 8 Recommendations 8 Conclusion 9 References 10 Executive Summary Ethics in business is an important aspect not only in compliance with the regulations, but also due to the basic fact that it contributes to the reputation of the company and hence affects the direct relation with the company’s customers through...
8 Pages(2000 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing and research for FREE!

Contact Us