The Modern Popular Culture: Ripple Effect - Essay Example

It is a fact that media affects society and that too by a large proportion. This has been made clear by an understanding that gets its basis from the belief that media avenues and platforms, in essence, affect a great part of the society whether or not which likes to keep in touch with what is taking place in the media and the kind of attention society is being given to (Martin, 2011). This is one of the reasons why media is playing a significant role and hence the responsibility aspect has become bigger and better with the changing times nonetheless.

What affects most of the society is how well the media is portraying the societal domains and this has been made sure of by the proponents and advocates that are making the rounds of the media circles and regimes (Hannabuss, 2010).