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Music Culture and Marketing Principles - Essay Example

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The aim of this paper “Music Culture and Marketing Principles” is to analyze the influence of mass media on the development of modern music. Music is public art, designed for a wide audience and using marketing and PR techniques to promote celebrities through the media.  …
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Download file to see previous pages Every art speaks its own language. Music uses more emotional and intense language for the listener to learn all its depth, as the music affects only hearing, unlike other forms of art. Music greatly influences the human imagination. For example, when hearing the "Moonlight Sonata" by Beethoven, the man imagines landscapes, paints beautiful pictures and faces wonderful emotions. In ancient times the role of music was determined by its ability to entertain the audience and bring people together for the common interest. At that time, people did not have discs, plates and everything depended on the musician, who sometimes had to cross long distances in order to play music at some important event. Since that time the world had changed as well as music. Music is a great support to the development of all mankind. If this support is weak, humanity is weak. Without an understanding of the world of music, the life of the person becomes poorer than it should be. Plato did not accidentally call music mainly academic subject, which goes ahead of all others. Jean Ferries wrote: “Listening to art music is art itself, and good listening is an active, creative experience. The listener must possess a fair measure of knowledge and experience in order for the cycle of creation, interpretation (performance), and appreciation of art music to be successfully completed” (1985). Rock music has become one of the greatest streams, created by the community. It touched people of different ages and social strata. The songs of famous rock singers were learned by heart. ...Download file to see next pagesRead More
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