Media empire and cultural entrepeneurs - Essay Example

The point is that U.S. media has increasingly transformed into an institution, which undermines the fundamental principles of democracy, functioning in the interests of a narrow group, not the general public. To express this fast-changing picture, they should act through the established basic institutions; moreover, these institutions must be different. The most important institutions, which impact on the formation of our understanding of the real social world is very strong, are “newspapers, magazines, radio, television, books and movies” (Bagdikian, 1983).

In view of the system, that our perception of the world is formed under the persistent influence of the likes and dislikes, it seems that it very important to write about them. The content of the information activities of the newspapers and television stations depends on considerations of purely commercial nature, which determine its constant focus on the interests of large business, advertisers, and how far it is from the satisfaction of genuine interests of the U.S. population, wishing to obtain objective and comprehensive information (Bagdikian, 1983).

Currently, “there is the age of the convergence of music production, creation, distribution, exhibition and presentation” (Sen, 2010). The unknown musicians have a great power to become famous thanks to their fans and self-promotion. The modern Media Empire has transcended the traditional borders and now, being pushed by digital technologies; it brings in new musicians, creates new artists and unites a great army of fans with a high speed. Online Media Empire has become more democratic and there is a chance for everybody to become a full participant of it: “Music has been the force which could cut across cultures and transcend borders.

With a huge push from the digital technology, music is zipping around the world at the speed of light bringing musicians, fans and cultures together” (Sen, 2010). In accordance with the writer in Wired magazine: “Dragged down by its own bulk and ripped apart by therebellious energy of the file-sharing revolution, the recording industry hit rock bottom. That was three years ago. Today signs of renewal are everywhere: amazing technologies, smart business models, even ringtones as hit singles.

The best part? An explosion of creativity from artists and fans alike. Rock on” (Sen, 2010). An explosion of creativity from artists can be compared to cultural entrepreneurship. The musical industry brings in great profits and there is a need to eliminate stereotypes of the necessity of almighty parents and all other staff as integrative components of being famous. The newly created bands and artists have opposed to illegal file sharing downloads on the Internet. Nevertheless, a flow of illegal downloads has increased a popularity of unknown artists and it would be wrong to prevent young artists from self-promotion-free-of-charge.

Music is a spirit of a modern life. It is fast and over existent. It sounds from our IPhones and is an integrative part of the life of a modern citizen. The social networks and sites of free music “transcend some of the traditional barriers that the entrenched music industry implemented, consequently musicians and artists now feel free and unencumbered by institutional constraints. Artists and bands are now in a position to regain control” (Devitt, 2010). Therefore, it is at the artist’