Successful entrepreneurs in the past and present beauty industry - Thesis Example

13 September Successful entrepreneurs in the past and present beauty industry: This paper is primarily based on contemplating the essentials needed for achieving success as beauty entrepreneurs and innovators in the business industry while considering the crucial factors thought to be important for achieving feats and targets by two of the most distinguished people in the makeup field, Madame Walker and Annie Malone. Then, along with discussing some differences between past and present beauty entrepreneurs, the extent to which the presence of a face or financial force behind a start-up beauty brand is necessary is also discussed.

Facts and discussion presented in this paper are basically meant to illuminate the reality of the claim that “exhausting perseverance, creative talent, aggressive marketing strategy, door-to-door product demonstrations, and relentless struggle proved to be some of the crucially important essentials for Madame Walker’s and Annie Malone’s high-profile success as entrepreneurs and innovators in the industry.” Annie Malone is recognized around the globe as an unparallel pioneer in the African American and beauty and cosmetic business, while Madame Walker is the name of one of her former employees who later turned out to be a massively successful beauty entrepreneur.

Both Madame Walker and Annie Malone invented remarkable hair products and both are credited to be hugely distinguished achievers in the beauty industry because of developing multimillion dollar business empires in their lives owing to the high level of confidence both women had in them. Not only they had sheer confidence in their abilities, they also had the knowledge of the ways to relate their hard rock determination with practical efforts. When Annie Malone was refused access to channels, she went for door-to-door demonstration and her business flourished (Famous Missourians).

The notable factor that turned out to be crucial for Madame Walker’s success in then beauty industry was that she did not beg anyone to finance her for advertising her self-developed products, rather she gave herself a chance and launched into an aggressive styled marketing strategy, engrossing herself in door-to-door product sales due to which she finally reached her target of forming a flourishing national corporation and amassed a fortune in a span of few years (Bellis). In comparison with the beauty entrepreneurs of the past industry, modern day beauty entrepreneurs largely rely on technological and financial sources for achieving success in the market.

According to Jones (cited in Silverthorne), a large deal of capital or technological expertise is not hugely essential for starting an entrepreneurial venture, while creativity remains the primarily important element for success. The absence of modern technological facilities like televisions on which product ads could be viewed by the public nationwide while sitting at homes made reaching the target of success all the more difficult for the past beauty entrepreneurs. Also, in the present business industry, primary importance is not given to selling products with the help of tedious and exhausting door-to-door public demonstrations, rather modern beauty entrepreneurs plan for achieving success in the market by rustling up a riveting combination of smart marketing techniques and attractive product packaging.

Luiz Seabra is one such modern beauty entrepreneur who founds the Brazilian beauty company Natura and has remained hugely successful in the market for the past many years for managing to keep the element of creativity obvious in his products and advertising them with the aid of smart techniques like attractive packaging. By personally attending each client and remembering purpose in the heat of competition, Luiz Seabra remained successful in consolidating his brand (Meyer and Kirby). The present beauty entrepreneurs have to focus greatly on the combination of creative element, astute marketing techniques, financial resources, and enchanting advertisements for consolidating a start-up beauty brand.

Media support in terms of advertisements is highly important for generating sales. Robinovitz, for example, made a successful entrepreneurial voyage by using social media for generating sales (Josephs). Personal force in terms of determination, vivid creative talent, and the ability to readily respond to changing fashions is profoundly needed to start-up a beauty brand. According to Mary Kay Ash who was a successful beauty entrepreneur, “It is far better to be exhausted from success than to be rested from failure” (Famous Entrepreneur Quotes).

It remains a fact, however, that modern beauty entrepreneurs have little room for personal freedom and advancement because the dynamic customer needs and fierce competition hugely influence their approach and marketing style. If a company invents a beauty product that antagonizes the public’s demands, no matter how much that product is advertised, it would fail. It takes a lot to remain successful through the good and the bad times and keep the clients coming back and spending more. Works cited: Bellis, Mary.

“Madame C.J. Walker (1867-1919).” 2011. Web. 13 Sep. 2011. “Famous Entrepreneur Quotes for the Modern Networker.” 14 June. 2011. Web. 13 Sep. 2011. < http://jeffsokolmlmtraining.com/2011/06/14/famous-entrepreneur-quotes-for-the-modern-networker/> “Famous Missourians.” n.d. Web. 13 Sep. 2011. < http://shs.umsystem.edu/famousmissourians/scientists/briefbios/malone.html> Josephs, Susan. “Beauty Queens.” 2011. Web. 13 Sep. 2011. < http://www.jwi.org/Page.aspx?pid=2582> Meyer, Chris, and Kirby, Julia.

“Where Capitalism is a Thing of Beauty.” 13 Aug. 2010. Web. 13 Sep. 2011. < http://blogs.hbr.org/hbr/meyer-kirby/2010/08/where-capitalism-is-a-thing-of.html> Silverthorne, Sean. “The History of Beauty.” 19 Apr. 2010. Web. 13 Sep. 2011. < http://hbswk.hbs.edu/item/6263.html>