Impact of Generation Y on Management Effectiveness in Organizations - Thesis Example

s huge dependence on technological factors that distinguish them from Generation X that is more inclined towards conservative forms of workplace ethics (Martin, 2001). In this regard, business experts are endeavoring nowadays to identify factors that are causing problems in the workplace and are putting efforts to propose solutions and alternatives that may reduce the gap between the two generations, and allow the management to achieve their organizational objectives. Due to such reasons, some of the major problems in this respect of attracting and recruiting Generation Y talent that is fast-paced and technologically efficient.

In addition, due to conflicting workplace practices (Tulgan, 2009), a number of organizations are confronting problems in retaining and engaging Generation Y successfully due to lack of communication between the two generations. In the result, recruitment, engagement, and retaining of Generation Y have now become some of the major issues of the current decade that are revolving around the factors, such as generational boundaries, technology, cultural shifts, etc. In specific, the major purpose of the proposed research is to identify and analyze issues that employers confront while managing Generation Y in their workforce along with proposition of different strategies that will enable management in ensuring improvement in workforce’ performance.

Besides the abovementioned main purpose, the researcher will be putting efforts to fulfill other objectives as follows: To achieve the objectives of the research study, a qualitative research analysis will be employed. A qualitative method is the best option because it entails in depth analysis of a social phenomenon. Literature review will be used in analyzing existing information on the topic of study .After reviewing the information, vital points will be collected, evaluated and analyzed to come up with the required information.

The material to be reviewed will include the Internet from