Tourism and Hospitality Marketing Case Study Answer 1 Marketing is a concept of promoting a product or service of an organisation in order to enhance its effectiveness within the minds of its target customers. Side by side, it is also used to improve the fame and brand image of the organisation in the market among other rivals…
Download file to see previous pages...
As a result, most of the entrepreneurs in this recent age desire to cope with the changing needs and requirements of the customers as well as marketing ideas. Nowadays, social media or online marketing is used for attaining the products and services of their choices. It is mainly due to the high craze for information technology within the target customers of the recent age. So, it is accepted as the most vital way of promoting any product or service of any organisation. Thus, from this it may be analysed that each and every generation or age group presents a unique style, experiences, values and demographics, thereby offering a high level of influence on the buying behaviours (Pires, 2006). In this regard, most of the companies of this age are targeting to approach multi-generational consumers so as to understand their behaviour and demands. Multi-generational or generational marketing acts as the practice of understanding the needs, style, values and behaviours of individuals within one or more than one particular group. This is done by the entrepreneurs or marketers to analyse the demands of the consumers, tailored according to their age groups. By doing so, a specific segment of customers is focused on by the organisation entirely based on the demographic and psychographic factors. As a result, the total sales of the organisation might be increased and result in amplification of its profitability and ROI in the long term. Concurrently, positioning of brands in the minds of the customers of an organisation might be effective. Consequently, the brand image and reputation might also be enhanced to a significant extent, which is extremely essential to sustain in the long run (Williams, 2006). Hence, due to these above mentioned advantages, the generational approach is adopted marketing in this recent age so as to remain competitive in the market among other rivals. At the same time, the level of reliability and trust within the minds of the customers also enhances, resulting in reduction of the switch-over rate. However, the generational approach to marketing comprises certain disadvantages as presented below. Always interested in the technologically advanced products or services The interest rate or demand for a particular product or service is extremely short term based Not at all loyal to the brands or the product lines of an organisation Switch-over rate is extremely high Highly influenced by word of mouth that is short-termed Highly influenced by friends’ or peers’ views and ideas Desires to experience innovative products and services of different organisations Therefore, due to all these disadvantages mentioned in the above paragraph, it may be inferred that the generational marketing approach is both advantageous and detrimental for an organisation in the long run (Cho & Woods, 2006). Answer 2 Sydney is the capital of the state of New South Wales, Australia. It is one of the most populous cities within Australia. It is located on the south eastern coast of the Tasman Sea. Sydney comprised a population of approximately 4.6 million in 2010. Besides, the city of Sydney also experiences a pleasant climate with a mild winter and warm summer along with frequent rainfall throughout the year. For this reason, the city remains cool in the entire year presenting a very good atmosphere to the
...Download file to see next pagesRead More
Cite this document
(“Tourism and Hospitality Marketing case study Essay”, n.d.)
Retrieved from https://studentshare.org/tourism/1485554-tourism-and-hospitality-marketing-case-study
(Tourism and Hospitality Marketing Case Study Essay)
“Tourism and Hospitality Marketing Case Study Essay”, n.d. https://studentshare.org/tourism/1485554-tourism-and-hospitality-marketing-case-study.
Increasingly, collaboration between business, non-profit, health and educational agencies is being championed as a powerful strategy to achieve a vision otherwise not possible when independent entities work alone (Gajda, 2004). According to Fyall and Garrod (2005) globalization, international political and trade agreements are the main drivers for collaborative marketing in businesses.
This research uses a case study on the Hilton hotel to examine the way in which guests from different cultural and ethnical backgrounds are treated during their stay, and to what extent their needs and expectations are met. It will help to identify areas where difference between cultures are resulting in decreases in customer service and will allow recommendations to be given as to what can be improved.
According to the paper the rapid financial growth along with spontaneous development of the industry also tends to provide a strong support for the global countries in terms of addressing their financial issues and unemployment conditions. The continuous transformation as well as rapid pace of technological investments in the sector also empowers the global marketers to meet the desires and needs of the international clients.
This is an example of a performing company. Joe, the General Manager comprehends that impression and attitudes of employees are crucial things that hotels rely on to achieve success. They form the driving force behind customer satisfaction. Hotel staffs need to understand the importance of eye contact and must welcome visitors with a great smile as well as greet guests.
While organizations strive for excellence, individual managers are often left to unravel the puzzle for themselves and Peacock analyses the tensions between different notions of "success" as they relate to the institutional settings in which hospitality managers work.
Evidently 'The tourism industry is very resource and land intensive. The introduction of tourism will imply an increased stress on resources available'(UNCSD NGO Committee 1999). It is important understand the different roles between state, regional, private and state tourism organization, thus one would better realize the initiatives of marketing undertaken by those bodies to local and regional markets.
In general, there is a strong correlation between having a good economic performance and the increase in the revenue of hospitality, lodging, and tourism industry. Since there has been an increased in the market
industry operating nationally and internationally are engaged in framing various marketing strategies that benefits the industry in the most favourable way (Middleton, Fyall, Morga and Ranchhod 2009). In the recent times, it has been apparently observed that family marketing
This study looks at viability of product and its marketing strategy with emphasis on establishing problems and their answers. Proposed product and its marketing strategy will be put to deliberation in order to assess whether the idea may work or not. Feasibility study is carried out in three domains: Market, Technical and Organizational Structure.
15 Pages(3750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Tourism and Hospitality Marketing case study for FREE!