Master of Business Administration in Marketing - Essay Example

The business plan for the Post-Rock band, WhyOceans, is the result of extensive research via the internet, library and personal communication with a variety of individuals. With thorough research of the music industry, specifically the Post-Rock genre, Mr. Tommy Chu was able to develop a business plan supporting the promotion of WhyOceans. This business plan focuses on a plan for each of the areas supporting this promotion including marketing, management, technical and financial, to draw some booking agencies or record company managers.

These people are able to book the band’s performances and create album sales throughout Macau and begin to spread the music to mainland China. This business plan will show that the band will become successful. Each year, its sales and revenue are planned increases that are an indication of the band’s success. WhyOceans consists of 6 members based in Macau. Their music combines rock and psychedelic elements and falls into the “Post-Rock” genre, with roots stretching back to the early days of the Pink Floyd.

Post-Rock music is currently an expanding genre. WhyOceans will create a unique stylized image for itself that will help with promotion. WhyOceans’ songs are catchy, melodic and unique. That is the first selling point for the band. None of WhyOceans’ songs sound the same, and while they are stylistically similar there are noticeable differences. WhyOceans will employ an integrated mix of low-cost, highly effective tools and tactics for getting its message out to its growing audience. The band will target Post-Rock music listeners that geographically reside in China including Mainland China, Macau, Hong Kong and Taiwan.

The age range of the target market is twenty to fifty years old. WhyOceans will the band will sell CDs and other merchandise through performances, which will consist of festivals and events at other places. The band will also sell records through record stores, and online stores. WhyOceans