CHECK THESE SAMPLES OF What are the factors that influence consumer behavior towards choosing mobile phone brands
he CMA conducted its last annual surveys in 2006, and part of the data gathered from the survey are the factors that make up consumer decision-making and satisfaction, consumer concerns, and image perceptions towards mobile phone suppliers and mobile service providers.... This study looks at the buying behaviour of mobile phone customers in the U.... Buying decisions, however, are affected by hedonic factors that are emotional in nature, and also by other considerations such as age group, financial capability, and the capabilities and image of the mobile phone model being offered....
7 Pages
(1750 words)
Research Paper
On the basis of the factors that influence consumers buying behaviour, the companies can tailor their marketing programmes to the needs, and wants of narrowly defined geographic, demographic, psychographic, or behaviour segments.... To have effect target marketing it is important to consumer behaviour and the factors which affect it .... The study of consumer Behaviour helps the marketers to understand their target customers and what influences their buying decisions....
10 Pages
(2500 words)
Essay
before the entrance of a specific product/… On the other hand, the competition in all industrial sectors is strong and for this reason the firms that operate within a particular sector usually have to proceed to the application of innovative marketing techniques that will support the performance of the Current study focuses on the examination of buyer and consumer behaviour in British market regarding a particular industrial sector, this of mobile phones; the specific part of the industry under analysis is that of the mobile network providers....
40 Pages
(10000 words)
Essay
This paper analyses the product packaging and its influence on consumer buying habits.
The article, Factors in ing Decisions, on knowthis.... The article, The Importance of Packaging written by David Kam, defined packaging as an important marketing strategy to glamorize a product in order to attract the consumer's attention.... He argued that attractive packaging of product can glamorize a product in order to attract the consumer's attention....
4 Pages
(1000 words)
Essay
The proliferation of assorted mobile phone brands in the information and communication industry has created a cut-throat competition among key players, keen on increasing their market share.... Results showed that gender and age groups were influenced at an equal scale by advertising and distribution of their mobile phone brands.... The regeneration of assorted mobile phone brands in the information and communication industry has created a cut-throat competition among key players, keen on increasing their market share (Dunn, & Barban 1987)....
12 Pages
(3000 words)
Essay
Studies reveal that the choice of a mobile phone is characterized by two different attitudes towards the products.... Besides, personality features, socio-economic and cultural background, age, sex, professional status also add to the list of the factors affecting the behaviour of the consumers.... Understanding the behaviour of the consumer helps them to gain information on the way the consumer thinks, feel and select brands.... People do not just purchase a product for the sake of buying, but rather they go for a utility that is generated by the features of the brands attributes (Uddin et al....
4 Pages
(1000 words)
Essay
I had been planning on saving enough money to buy myself a decent camera phone and never seemed to be able to save enough and I had almost given up hope on it.... I heard my mother calling me so I stood up, completely forgetting my cell phone.... It was a Nokia phone, so it was rather strong and well built, I was about to bend down to pick it up when suddenly the front door screeched open and my younger brother came running inside.... He was running blindly and didn't see my phone on the floor....
12 Pages
(3000 words)
Assignment
This research aims to investigate the factors that influence a consumer's decision making while purchasing a brand.... nbsp; The research primarily aimed to investigate and find out the factors affecting the consumers' purchasing behavior regarding brands in recent times (Kruger, 2008).... The paper discusses a few recommendations, which would allow brands to cope with consumer demand.... The rise in consumerism has allowed a number of brands to emerge who offer the best quality products to the consumers....
5 Pages
(1250 words)
Research Paper
