Apple I-Phone 3G - New Vitality in the Mobile Phone Market - Essay Example

Summary

This paper 'Apple I-Phone 3G - New Vitality in the Mobile Phone Market" focuses on the fact that Apple Inc. selects intellectual corporate and professional users of middle age group and high-income level and students as the primary market for iPhone 3G. …

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Apple I-Phone 3G - New Vitality in the Mobile Phone Market

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Subject: Marketing
Type: Essay
Level: High School
Pages: 1 (250 words)
Downloads: 2
Author: fpacocha

Extract of sample "Apple I-Phone 3G - New Vitality in the Mobile Phone Market"

These users are curious and tech-frenzy and demand quality, innovation, style and smartphone features in i-phone 3G. Multi-SIM users are also potential buyers in the above categories (Market Research World n.d).Appended with the product, differentiation will also span through the service delivery in terms of maintenance, technology updates, and troubleshooting.PositioningPrice functions as the positioning differentiator between iPhone 3G and its earlier variants. It is rolled out in the market at almost half the price of the original i-phone by Apple (Hubpages n.d). However, functionalities of Personal Digital Assistant (PDA), i-pod Music player and 3G compatibility are coupled to position it in the market against Blackberry series and other competitors.

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