Intel: Business and Corporate Level Strategies - Case Study Example

Intel: Business and Corporate Level Strategies Business Strategy of Intel Intel is a big in semi conductor industry. They developed high technological chips for computer hardware industries, like Intel chips are used by Dell, HP-Compaq, Sony and many more. They produced high quality of chips to satisfy their buyers. So it is very important of Intel to maintain good relationship with their buyers. Their main strategy to fulfill the desire needs of computer hardware industry by maintain good relation with them. However, Intel not only produces chips for their buyers, they also produces microprocessor, networking communication and many more which are require to build a perfect computer system (Intel, 2014). Intel has developed many business strategies for their long term goal. Through these strategies they are achieving their business target and enchaining their sale revenues. They are maintaining good relationship with their buyers by supplying different product for computer hardware industries like microprocessors, chip and many more. The product of Intel has high speed and better in quality, even though the prices of products are very attractive to the buyers. This strategy of Intel is known as product strategy. This make Intel unique in semi conductor industry and it counts as big player of this industry. Intel is big brand in semi conductor industry and one of the best suppliers for computer hardware industry. Intel’s products are distributed to all large corporations like Dell, HP-Compaq and many more. They also even target small and medium business, which comes in to their customer strategy. Market Strategy of Intel also aids to achieving their long term goal of their business. Since, computer hardware industry is huge market and spread all over the world. Intel is dealing well in this strategy by collaboration with many small and large vendors. Sales strategy is major factors for all business. It helps all business to enhance their growth in to the market. To make better most companies deals their sales over internet since internet is better communication tool for current generation and more relevant and efficient. Through this companies inform their customers about their products and services and via internet the buyers purchase their product or service. it helps both parties to save their time and money. However, Intel is also doing same strategy to enhance their sales and building strong bond with their buyers. According me, the best long term strategy is using by Intel is customer and product strategy. Since, the world evolving and new technologies are arriving day by day and replacing old ones. To achieve long term goal of any business, the company should understand the desire need of their customers or buyers, so the company can develop new product according to the market demand. It is very important for Intel too, since there are in semi conductor industry and this industry rapidly changing with new technologies to make computer hardware industry more efficient. So the Intel should focus on their both customer and product strategies to achieve their long term goal. Corporate Level Strategy of Intel Intel is the largest semi-conductor manufacturer of the world. The company is based in Santa Clara, California in the United States of America. It is the most value company in the semi-conductor industry based on its revenue and earnings. To better frame it Intel is majorly in to the manufacturing of chipsets and motherboard for computers. They have recently ventured into the mobile phones with designing processors for mobile handsets. The corporate strategy remains in their corporate responsibility which creates value with their stakeholders. This in return helps them manage their business more efficiently and also identify different ways to apply their technology to benefit the environment and the society at large (Intel Annual Report, 2013). Their belief is that they can apply their innovation and experience to help enhance vitality productivity, address discriminating natural difficulties, for example, environmental change, and enhance training access and quality around the world. Outlining items with enhanced vitality proficient execution helps them help and distinguish market development open doors; enhancing vitality productivity in their operations helps them decrease their outflows and vitality expenses; and putting resources into preparing, assorted qualities, profits projects, and training empowers them to draw in and hold a gifted workforce. Their business achievement has constantly relied on upon their capability to assemble trusted stakeholder associations with representatives, clients, suppliers, governments, and groups. They work to create a solid society of trust through open and immediate correspondence, and are focused on working with transparency. They customarily captivate with outside associations to accumulate input that aides enhance their execution and expand the investment and social effect of their projects and activities over the course of time. According to me their long term business strategy is in their corporate social responsibility which creates their value with their stake holders (Mintzberg, Lampel, Quinn & Ghoshal, 2003). This in return creates a long term relationship with them. As we all know stake holders are very important for the survival of any business or entity. This is a clever choice made by them as it helps them in the more efficient management of the business as a whole and they constantly try to improve on their technology and try to benefit the society and the environment (Dess, 2012). Competitive Analysis Intel constantly tries to innovate in order to sustain in the competitive environment. The significant competitor of Intel is AMD and it exploited market after 2000 on the grounds that around then the interest for Intel chips were tumbling down. AMD then again focused on the low-end market and mid-extent market to build its experience the market. This thing had truly an effect on Intel on the grounds that a respectable number dropped their center market. This called for fast activities and the present CEO of Intel around then did precisely the same and it prompt resurrection of Intel in the market. To comprehend the market state of Intel, we ought to concentrate on the SWOT dissection of Intel Company. SWOT dissection is decently eminent business term, which concentrates on both inside and outer variables of the associations. It shows an agreeable picture of where the organization stands. SWOT investigation of Intel Company is no unique in relation to alternate organizations SWOT examination. SWOT ANALYSIS Strengths • Intel has the biggest market impart everywhere throughout the world and has an exceptionally solid brand worth joined to it. • Intel was the first organization, which thought of the thought of microchip, and it has proceeded that legacy by rolling out praiseworthy improvements in it with time. • If we take a gander at Intel from the possibility of income, we will see that it is the biggest number worldwide engineering enterprise. • Most of the workstations have x86 microchips and just about every brand which makes machine is utilizing Intel items as a part of it. • It may have AMD has its competitor yet Intel picks up the market offer of 80% which appears to be pretty much like a restraining infrastructure for Intel Corporation. • Earlier in 1990s, it turned into the worlds biggest and solid supplier to the PC business. • Intel Corporation has devoted clients everywhere throughout the world and in numerous parts of the world; individuals are not acquainted with any viable brand separated from Intel. • It has put an overwhelming sum in its Research and Development division, which has assumed an exceptionally urgent part in the accomplishment of its brand esteem Weaknesses • Sometimes Intel concocts an extremely specialized method because of its competitors, which is not effectively seen, by a large portion of the individuals. • Intel position in the market saw an incredible soak prior in 2000 in view of the rise of AMD. • Intel saw a misfortune in the monetary year of 2008 as far as income i.e. they neglected to meet their normal benefit. • They have exploited being a brand pioneer, by not taking profits from economies of scale, and give less expensive things to its purchasers. • They have not concentrated around the versatile market, which is considered as the eventual fate of web. Opportunities • Intel ought to keep clients as their first inclination and roll out improvements on normal premise to help their clients. • Market infiltration and item improvement will be more than helpful on the off chance that they concentrate on their current market. • Related enhancement would turn out to be a gigantic a win for Intel on the off chance that they concentrate on cell or broadband parcel. • They can diminish their handling cost by picking forward and retrogressive mix. It wont just lessen cost yet will likewise bring about better quality additionally. • They can make organizations with a portion of alternate brands to verify they control the market in every conceivable way. Threats • As the engineering is expanding quickly, the present assembling may very well go to waste. • Customer taste may change and their inclination might move to the next focused items in the event that they dont get what they require. • Change in cash quality makes it troublesome for the organization to think of the ideal evaluating method, which will profit all. • Some of its other solid competitors, which it ought to take into contemplations, are Dell and IBM and so forth. • Political issue has ended up truly an issue in a percentage of the ranges. • Market offer gets hard to keep up with development of new and shabby neighborhood organizations. Separated from all these components, we can trust Intel in every circumstance in light of the fact that it has been available in the market for quite a while and has succeeded well presently. As of late Intel has presented 3D transistor, which is known as Gate transistor to compete in the market and increase their profit margin. References Dess, G. (2012). Strategic management (1st ed.). New York: McGraw-Hill/Irwin. Intel Annual Report. (2013) (1st ed.). Retrieved from: http://www.intc.com/intel-annual-report/2013/Intel_ARand10K_13.pdf Mintzberg, H., Lampel, J., Quinn, J., & Ghoshal, S. (2003). The strategy process (1st ed.). Upper Saddle River, NJ: Prentice Hall. Intel,. (2014). Intel IT’s Data Center Strategy for Business Transformation. Retrieved from: http://www.intel.ru/content/dam/www/public/us/en/documents/white-papers/data-center-strategy-paper.pdf Read More