Advertising and Sales Promotion of IKEA - Case Study Example

Summary

The researcher states that IKEA is known for changing the concept of furniture and linking it with emotions and lifestyle. In consideration of this, an emotional appeal will be used to attract potential customers…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER91.6% of users find it useful

Read Text Preview

Subject: Business
Type: Case Study
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 35
Author: altaberge

Extract of sample "Advertising and Sales Promotion of IKEA"

Development of AdsThrough an integrated marketing communication approach, a consistent message will be delivered to the customers. Being an international company IKEA should adopt a globalized approach however, because of the significant impact of culture in the furniture industry, localized advertisement approach will be selected. The localization approach can create consistency problems for IKEA (Wells, Burnett, & Moriarty, 2006). To keep the consistency in a message while focusing on localized approach, it will be ensured that message of the ad conveyed through different mediums has significant consistency in its content, positioning of brand and feel of the ad.

Therefore, advertisements for all mediums will be developed in consideration to the target market, brand positioning, etc. Media To target the diverse customer segments the primary media for IKEA will be Television. TV advertisements can convey the mood and image of the brand to develop an emotional appeal (Belch & Belch, 2003) therefore, TV is the most suitable broadcast media. Secondly, booklets of IKEA’s products can be printed which can be distributed via direct mail to the potential customers.

Moreover, these booklets can be also made available at superstores.

CHECK THESE SAMPLES OF Advertising and Sales Promotion of IKEA

The Changing Role of Advertising And Promotion in Consumer Markets

advertising and legal brought up the rear with 10 percent and 3 percent, respectively (Ries, A.... According to its textbook definition, marketing is "the whole process of storing, shipping, advertising and selling to promote and actualize a sales transaction.... This strengthens the growing conviction that advertising can no longer influence consumers and generate sales on its own.... The unmistakable message gleaned from the survey then is that advertising should now only be part of a marketing mix that ought to include public relations, first and foremost, and the other proven techniques such as sales promotions and personal selling....

10 Pages (2500 words) Essay

Sales promotion campaign

It will be the objective of this campaign to boost sales of Magners Cider in Great Britain to reflect a closer relationship to the 24% market share currently enjoyed in Scotland.... To bring attention to the organic nature of Magners Cider while still emphasizing a modern appeal, a sales campaign that focuses on addressing modern issues and technologies should be utilized.... To bring the focus of the consumer onto the apples used in the production process, Magners can print up specialized packaging that includes a special apple icon denoting a percentage of the sales price will be donated to a children's charity group....

4 Pages (1000 words) Essay

Sales Promotion Techniques

Innovative sales promotion techniques help the manufacturers to catch the attraction of the consumers and thereby their products will move better.... Discounts and deals, Increasing… try Visibility, Price-based consumer sales promotion, Attention-getting consumer sales promotion etc are some of the major sales promotion techniques currently used by product manufacturers or service providers.... This paper explains the importance of sales promotions and also “sales promotion refers to those marketing activities other than personal selling, advertisement and publicity, which stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations and various non-recurrent selling efforts not in the ordinary routine....

4 Pages (1000 words) Research Paper

Channels and Intermediaries for Marketing Plan and Promotion Strategy

For several years, the use of marketing channels as a strategic marketing tool has taken a back seat to the three strategic elements of the marketing mix: promotion, product, and price.... Where limitations exist in the promotion, price, and product strategies of the marketing mix, the best hope for the soccer club to be successful is to emphasize the market channel strategy....

4 Pages (1000 words) Term Paper

Advertising and Promotions: Nandos Loyalty Card

In the Nando's advertising process, communication process has been effectively utilised.... The message from the subjects may depict aspects such as desires, needs and perceptions among others.... Being unintentional or intentional, communication has three major aspects that… These include the message, the sender and the recipient....

14 Pages (3500 words) Assignment

Marketing Tactics That the Owner Symington Utilises for Its Product The Nation's Normous Noodle

(Blythe 2005) Marketing communications have a mix, which is also called “promotion mix”, which consists of several elements such as advertising, sales promotion, personal selling, public relations (PR), direct marketing.... From the paper "Marketing Tactics That the Owner Symington Utilises for Its Product The Nation's Normous Noodle" it is clear that as the company mostly concentrates on younger consumers, it would be recommended to do sales promotions and probably, PR events in schools, universities etc....

9 Pages (2250 words) Case Study

Marketing Promotion of Samsung Company

This paper discusses the promotion and advertising techniques that Samsun Company uses in the promotion of its products.... It is important that the sale promoters include the customers need in their promotion of the product.... It is important that the category is well enticed while designing a product promotion (Preston, 2006).... very communication intended for product promotion must have its objectives well stated in order to experience increased sales....

12 Pages (3000 words) Assignment

World Market Scene

… Bibliography:13What the does the word market depict?... he word market brings the scene of a public place where goods and services are traded, purchased and sold to our minds.... The meaning of the word market has many dimensions.... Generally speaking, a Bibliography:13What the does the word market depict?...

10 Pages (2500 words) Essay