Download file to see previous pages...
During meeting he recommended that to carry the temperance supporters of meeting for around four weeks a train can be arranges from Leicester to Loughborough and his proposal was accepted. Next summers the number of trips increased and in this way the business of Thomas Cook expanded. Today, the company is having various brands which are all operating under the umbrella of Thomas Cook. The aim of this report is to conduct a strategic analysis of Thomas Cook in UK. Through PESTLE, Porter Five Forces, BCG Matrix, Industry Analysis, SWOT Analysis, internal analysis and strategic fit analysis, the strategic position of the company has been analysed in the UK market.
In 1980s cheap package holidays in the UK stimulated UK holiday industry however, a significant impact on UK mass market holiday business results in fall in guests because of which the ways through which UK holidays were marketed were also changed (Potters). The types of demand pattern prominent in the UK package holiday industry have been highlighted by a survey report. According to the report, in terms of trip preferences, 71 percent respondents had booked up to 5 holidays in 2008 and 4 percent booked up more than five trips; for short haul trips 42 percent booked package deals and for long haul 20 percent choose package deals and in the UK 18 percent chose packaged trips and 29 percent selected bespoke getaways (RightNow, 2009).
Today various large and small companies are operating in Holiday package industry however; in 1999 four dominant leaders include Thomson, Airtours, First Choice and Thomas Cook. The authorities in the UK and Europe were continuously challenging the dominance of these companies because these companies were controlling distribution chain and accounted 78 percent of package holidays (Keynote Publications Ltd, 1999). Although these companies are still very dominant in the market and various new names have entered
...Download file to see next pagesRead More
Moreover, it will also assess the impact of these changes on the strategic management process of organizations. Finally the study will discuss the response of CEOs to discontinuous changes. Introduction It should be the major objective of successful organizations to achieve more than expected returns and strategic competitiveness.
According to Kotelnikov, Porter's Model is particularly useful in that it "outlines the primary forces that determine competitiveness within an industry and illustrates how those forces are related. The model suggests that in order to develop effective organizational strategies, managers must understand and react to those external forces within an industry that determine an organization's level of competitiveness within an industry" (2007, p.
Fuel costs, addressing the security concerns, maintaining well-paid pleasing personalities on the rolls for various types of services, preparing attractive promotional campaigns, inviting newer customers with loads of discounts, having a decent office and staff etc.
Every element has its own importance but when we study distribution is isolation, we can see that it might be the most vital factor in making the product work because how good, hard hitting or emotionally appealing its promotional mix and cost might be, it will always fail if it is not distributed properly to reach the target audience of the product.
According to recent studies, 44 % of the holiday tourists utilize the internet to undertake research for holidays, and 32% use it for planning their holiday getaways. But, significantly, only 33% actually used it for booking their holiday trips.
study has identified the critical success factors needed to be considered by the aerospace industries and analyses the effectiveness with which Airbus has executed those factors. Apart from these factors Porter’s Generic strategies have been used to study the generic
There are many tourism companies in the UK which offer a wide variety of package holidays to local and international tourists. Thomas Cook, one of the largest travel operators in the UK, was the first company to offer package tours in Europe in 1841. Since then, the package holiday industry has grown by leaps and bounds.
Today, globalisation has undermined the traditional travel agency distribution model, and Hamal and Prahalad argue that a central element of this is the shift in how companies compete with each other, with the underlying basis of competition moving towards “soft” factors such as reputation, service and market placement and positioning.
Toyota Motor Corporation is globally recognized particularly due to its quality products as well as their production systems. So far, the company has made progress in the hybrid automobile sector and is currently on its third generation whereas other companies have not
9 Pages(2250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Strategic Management - Assignment Topic : The Package Holiday Industry for FREE!