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Case study - Essay Example

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Wipro started its green journey when it took the initiative through consolidation and visualisation to reduce down the power consumption in its own data centre. The strategy to consolidate the servers for different applications helped the company to optimise the amount of space…
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Download file to see previous pages Through this program, company collected the discarded systems waste from the customers and delivered it to the certified vendors. The vendors were certified by the Pollution Control Board.
In 2007, Wipro also appeared as a first Indian company which introduced eco-friendly range of desktops and laptops. By introducing these laptops and desktops, Wipro was aiming to reduce e-waste in the environment. Wipro also introduced a range of other products which were environment friendly and they were named as Green Ware. These products were manufactured from the materials which were free from the hazardous material such as heavy metals like lead, mercury and cadmium, polyvinyl chloride (PVC) and Brominated flame retardants. All of the other companies were using these ingredients in their products however; Wipro designed its products such as PCs without using these hazardous items. In this way, Green Ware products of the company were compliant with the Restriction of Hazardous Substances (RoHS).
Wipro has been very active in joining the campaigns and initiatives taken at global level for environmental safety. Wipro joined the Green Grid in June 2008 which was a global consortium and started to enhance energy efficiency in datacenters and business computing ecosystems. The company was not joining such platforms to get aim but the aim of the company was to actually contribute in enhancing the green technology and systems. It is also evident from the fact that Wipro joined Green Grid in June 2008 and in the same month company also joined EcoEye initiative. EcoEye initiative was a comprehensive plan aimed to increase ecological sustainability in all operations and engaging its shareholders. By joining this program, Wipro showed that it is very active in taking initiatives on green concerns. As mentioned in the case study, Chandran commented on this initiative taken by Wipro. He argues that this initiative has been taken as a collaborative effort ...Download file to see next pagesRead More
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