International Marketing - Essay Example

The initial hypotheses all have a flaw in that they attempt to generalize without recognizing the various implications of the specifics of differing businesses. An example of how the differing products will have different results can be seen in the example of attempts by the Czech and CEE automotive production companies when they experienced a collapse. The strategy required that the quality of components be increased while the costs of production be decreased in order to effectively compete in the West.

While the strategy worked sufficiently for some of the companies, specifically, it did not work for a truck manufacturer named Tatra (Pavlinek 2008, 232). There are a variety of elements that are pertinent to the success of an export expansion strategy and to suggest that the strategy can be generalized creates a somewhat flawed premise. However, the results of the study disprove the first hypothesis in that the firms using export expansion strategy do not differ in their level of exports. Therefore, the generalization that is made is revealed through analysis of the data to show that the idea of a broad statement about the strategies used by firms does not take into consideration the specific elements of a business that makes their strategizing needs unique.

In looking at the second hypothesis, a distinction is made between perceived growth and actual growth, stating that the managers had a perception that they had better than average growth, while their statistical relevancy did not necessarily reveal this to be true. The second hypothesis was also partially rejected because the data did not support its premise. The researchers do not reject the third hypothesis. They find an odd anomaly that top managers of the diversification strategy group perceived that their profitability exports was higher than their domestic sales, while other strategy