Reflection of Class International Marketing - Essay Example

09 December 2008 My Reflection on International Marketing At the start of this I am barelyinterested in marketing—much less on how it is applied in the international arena. At first, I thought that this is just another course that I needed to undertake in order to complete my degree. However, when the professor provided the overview for the class, I became largely interested in international marketing. It is nice to know how marketing has evolved from being concentrated in the local economies to the larger international scope as the world is becoming more integrated.

At the end of the class, I can say that this is one of the best courses I have ever taken as it opened my eyes on how culture plays an important factor in business operation, choose between standardized or localized approaches in marketing, conduct country and market analysis, and understand entry strategies. The most interesting lesson presented in the class has been how culture contributes to and hinders the success of a business organization opting to expand in other countries. This course opened my eyes why there is no “one size fits all” strategy for different markets.

It stressed the importance of business organizations’ adaptation to the economies where they operate. I believe that these points are very much important to the growing me-economy where customers demand highly unique products in order to address their individual needs. After the course, I believe that a company’s success hinges on its ability to evolve and recreate itself in order to suit the needs and preferences of the market. After all, this is what marketing is all about. I also have to mention that I enjoyed all the aspects of world culture presented in the class.

It is exciting to note the differing consumer perceptions around the globe. I highly appreciate the professor’s strong encouragement for us students to participate in the class activities. I should also say that I have not been as active as my classmates because of my quiet personality. However, even for a silent and shy person like me, I have to admit that my colleague’s participation really made the class a fun experience. Participation makes learning more engaging and easier. Honestly, I have built friendships in the class which is very uncommon as I always find it very hard to open up myself and ideas to other individuals.

Our class has truly provided a fertile ground for academic and social development. I know I have a lot to thank my professor for.