Advances in strategic management - Essay Example

According to Edgar (2003) the organisation is a multinational and is also among the companies listed in the stock exchange in London since 2004. It is also an element of FTSE 259 index. It was founded around the year 1975 where it was being referred to as Hillsdown Holdings which later changed in 1980s to Lockwood Foods. The organisation has also been involved in various strategic methods for example buying off other firms producing foods such like Beechams. In 1999 the company was bought by another private firm but later recovered after three years by buying Nestle business.

Other mergers and acquisition procedures have taken place in the business. Five years ago the organisation introduced the manufacture of baked beans. This strategy aimed at beating their competitor Heinz which has acquired a big market share in UK. The company therefore had to use the best methods of informing the public about their product. They therefore proposed on using a tin branded as Branston bean showing how the pleasing they look. This promotion made their competitor try to change their advert too as many people would have opted to buy from Premier Foods.

The organisation current situation is that it plans to expand its market share by about half through improving awareness to the public. This was introduced after it took over one of its rival RHM which had so many branches across UK in the year 2007. Other major competitors include Unilever, Greencore etc. After carrying out BCG matrix, among the many products that the company produce we find that Branston beans packed in a tin is their cash cow since they bring the company a bigger market share thus more returns.

The product’s growth in the market has made the competitors change their way of promotion since most consumers have preferred buying form Primer Company. According to the SWOT analysis carried out about the environment, it shows that the organisation has had few opportunities in the past but has been