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ture industry refers to the pseudo-singularity and standardization of cultural items and the format by which they (cultural items) are promoted and dispersed to the general public. When the media industry is consolidated, centralized power is placed under the control of the few media corporations that remain behind. This power enables these corporations to influence the media content in terms of production and distribution.
According to Herman and Chomsky (2002), the media today, especially within the US, is filled with a lot of propaganda. This, they attribute to the media having developed the fundamental need of supporting the special interests of those dominating the industry, including the state’s interests. The media system does not always completely agree on all issues and this aspect preserves the media’s legitimacy and credibility. Herman and Chomsky summarize their theory in what they call the “media model”.
The political economy theory is one of the very important ways of analyzing how the culture industry operates and is arguably the most appropriate technique of doing so. The several products of the culture industry come out through several mediums like radio, television, internet and the printed press, mentioning a few. The cultural industry today operates under and is heavily influenced by government regulations and corporate structures (Andrejevic, 2007). This influence is what makes the political economy approach the important analyzing tool that it is.
The reciprocity of interest combined with economic necessities tends to draw the mass media into some sort of symbiotic relationship with influential sources. The media has found itself in a position where it heavily relies on the information provided by governmental and corporate sources, which in turn have come up with huge bureaucracies that provide the media with the material to be dispersed.
Thise symbiotic relationship has further been boosted by the over time development of the
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In addition the paper will also focus on Future of the Media Industry in India, it will highlight the Different types Of Media in India which includes the Print media, radio, electronic, outdoor and Television. India’s foreign direct investment will also be assessed and finally a conclusion will be given inline with the findings.
There are polar views on globalization and its impact on social and cultural development of the world.
In general, globalization is a contested term refers to accelerating processes of transformations and adoption of economic, cultural and political systems.
This is a "generic term for the many different forms of electronic communication that are made possible through the use of computer technology." (New Media. 2003). The term implies that in the modern world information and data communication happens at a fast pace with the use of desktop and laptop computers and even the handheld devices.
Today's woman is known to be a feminist and fighting an important advocacy through her works. Feminism became a strong benchmark for the society in that particular period, which can be seen through the various art forms and literature created at that time.
Drug use is the increasing problem among teenagers in today's high schools. Interestingly, alcohol abuse and alcohol dependence are not only adult problems -- they also affect a significant number of adolescents and young adults between the ages of 12 and 20, even though drinking under the age of 21 is illegal.
Multinational corporations are, arguably, the purveyors of globalisation, its initiators and primary beneficiaries. Insofar as it has facilitated the movement of goods and services across national borders and removed much of the barriers to foreign direct investment, globalisation has allowed corporations the opportunity to internationalise.
Curran et al 1977: 17). They stress that society is characterised by domination and subordination in its relation to the means of production. Those who own the means of material production also have the power to control the production of culture through cultural industries to preserve their own interests, and, while the political economists do not propose that economics is the only factor shaping cultural production, they do stress that it is clearly the most significant.
By nature, people always want to associate with those whom they share many commonalities, this includes; language, race, culture location among others (Gentle 17). This character trait has brought the issue of segregation and separation of people based on
If one becomes familiar with the history of a film, its aesthetic components and economic contexts, students will be able to upgrade their basic skills of critically evaluating the films. Critical interrogation
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