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Explore the different types of media domestication using Roger Silverstone's media domestication theory - Essay Example

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Explore the different types of media domestication using Roger Silverstones media domestication theory
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Download file to see previous pages It allows for analysis in its economic, social, and sociological concerns. The approach to media domestication is a consideration of the practical as well as the symbolic dimensions for the adoption while using the necessary technologies. It shows how the elements of meanings of different things coupled with their respective materiality, have equal importance in the understanding of how technologies form part of daily life. It remains a consideration of the social theory through highlighting the various negotiations, control and power challenges, rule breaking, and making accompanying any introduction for technologies for different social settings (Silverstone, 2005).
Such a domestication approach endures roots within the social studies of media use even though this is well informed through gender studies of household technology, everyday life sociology, innovation and consumption studies, which are widely considered the study components of the mass adoption in mobile phones, internet, and computers. As part of the technological approach towards an understanding of how media technologies come to be, domestication theory highlights the importance of innovation users with the works done through individuals and communities through making technology do practical work outside the standard intentions within the community. This work strand links to the responsibility end and lead users (Bilandzic, Patriarche & Traudt, 2012). In innovation processes, the domestication studies create a general institution through the use qualitative methods while the ethnography and long interviews explore the importance emerging technologies meanings and changing routines that are usually not accessible to quantitative techniques. The domestication approach applies different concepts in distinguishing different prospects for the process. For instance, the appropriations process includes bringing technologies into households and local social contexts. However, the lead domestication ...Download file to see next pagesRead More
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