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"IMC Plan-How might IMC be used in an organization looking to raise their profile relating to carbon consciousness among its consumers"
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verall business and if implemented together or individually, these strategies will be very helpful in raising the overall profile of the company relating to carbon consciousness among its consumers.
The term Integrated Marketing Communication (IMC), refers to a complete and holistic view of the marketing communication. The main aim of this is to provide a consistent message using media. The main idea of this concept is to use a combination of online as well as offline marketing channels and to provide complete marketing communication.
The main aim of this study is to provide a complete explanation of the concept of IMC and to also examine the relationship with the promotional mix. The paper also aims at understanding the different advertising media and providing an evaluation of the current trends. Also, in order to be able to portray the skills related to this topic, a company has been chosen based on which a media plan has been developed and designed to meet the needs of the organization. The company chosen for this study is GDS International. The paper will firstly provide an overview of the company and a background of the industry, following which the target audiences will be analyzed. Based on the study, a media plan will be developed for GDS International to help raise the focus relating to carbon consciousness among its consumers.
GDS International is a publishing company that specializes in journals on subjects like industrial and business management and caters mainly to markets of Asia Pacific, China, CIS, Eastern Europe, North America and Australia. The company was founded in 1993 and in the current time has over 40 leading titles on a number of different fields. The company was started by Spencer Green the Chairman. The company apart from publishing also organizes a number of events on different fields like business, financial, food, IT service management and telecoms (fixed and mobile) (Monster).
The company works on a combination printed
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According to Dervitsiotis (123) Inventory is defined as an idle resource of any type for as long as such a resource has an economic value. Resources Inventory is maintained to provide desirable service to clients as well as achieve sales turnover estimates.
The main product offerings of the company comprises of developing high level applications exclusively to cater to the needs of the technology based mobile industry. The company has recently identified that a large market exists for their highly innovative and extremely advanced kind of technology based mobile applications that will provide and generate a high level of interest as well as response from the young consumers falling within the age group of 6 to 13 years, which essentially comprises the Tween group of consumers.
Advertising, Sales Promotions, Direct Response Marketing and Public Relation are four pillars of integrated marketing communication. General Advertising is a form of promotion that helps to create awareness about product or brand and provides information to customers about different aspects of the product system offered by the organization, above the line promotion is used to create product awareness among larger section of consumers but below the line advertising is used to cater small customer segment.
The target market includes the working class who needs to commute everyday for work; families who requires transport service; companies who requires transport for the employees. The main objective of Double M is to provide value against the service and a comfortable living and transportation facility to its target market.
It has been found that the marketplace for children will be a difficult one to gain a foothold in, with such a fragmented marketplace and many competitors having already strongly established. However the 'Larry the fun Koala' campaign will have an edge. It will directly market the idea of both the educational side of books and also the value of spending time with your child.
According to the research findings, it can, therefore, be said that the TCL IMC plan depicts the TCL products as superior, accessible and affordable. Equally, the plan addresses the response of consumers towards prices and quality of the products, particularly when making decisions on what product to buy.
William, however, offered premiums in the form of chewing gum to stimulate the sales of soap and baking powder. The enthusiastic entrepreneur, however, noted that the demand for gum products surpassed that of soap and baking powder. Seeking to achieve business success
plan, it uses cognitive response literature in measuring feelings and thoughts of its clients, attending to them in an appropriate manner and thus managed to establish itself as the leading retailer. The employees also take their pride by being part of the company’s success
This has become one of the “hottest topics” today. Tangible and intangible resources are crucial in the overall growth and value of companies and markets.
There are different marketing approaches highlighted in the article that can be used for tangible